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SBU Shop is not just a store: it is a space where fashion becomes an experience, where every piece tells a story and radiates energy. Here, seasons and fleeting trends are not followed, nor is the focus on interior design. The emphasis is on the selection of products, their quality, and the unique character each piece carries, creating an authentic and personal wardrobe.
At the heart of SBU is its autonomy: each strategic unit operates as an independent division, small enough to remain flexible, yet large enough to control the factors that influence long-term performance. This structure allows for rapid adaptation to market changes, while always maintaining coherence and identity. Each collection is therefore conceived with a clear and distinctive purpose, aimed at clients seeking a timeless and personal style.
Among the iconic pieces, the white T-shirt represents the foundation of every wardrobe. Simple and versatile, it can be worn as an undergarment or as an outer layer, adapting to every season and situation. It is a classic that never goes out of style, a cornerstone for building an essential yet elegant look.
The Rome store, located just 20 meters from Piazza Navona, occupies 200 square meters divided between two main rooms and a studio, with two street-facing windows and a private courtyard. Far from the typical shopping districts, the area feels like a timeless village, surrounded by the historic monuments of the city. Entering SBU means immersing yourself in a space where craftsmanship, design, and style coexist, offering a unique and refined experience.
SBU collections, particularly the denim line, are designed to create a modern classic wardrobe, combining garments of different origins and functions that complement and enhance each other. Every pair of jeans features the hand-printed white logo, while the fabrics are sourced from Japan and crafted using traditional, high-level textile techniques. The Ultra Soft Denim line blends premium materials with advanced technologies, ensuring each piece is unique, while the entirely Italian production guarantees craftsmanship and meticulous attention to detail.
SBU is therefore a place where timeless style, global craftsmanship, and strategic autonomy come together, designed for those who wish to build a versatile and personal wardrobe. Every piece can be combined with others, offering endless interpretations of the same style and giving the client the freedom to express their identity through fashion.
Visiting SBU is not simply shopping: it is an experience that blends tradition, innovation, and creativity, where every product becomes part of your story and daily life, elevating fashion to something deeper and more personal.
Strategic Business Unit special collection is a limited edition of items of particular value, distinguished by a unique quality.
Strategic Business Unit special was shown simultaneously in representative stores in Rome, London, Munich, Wien, Stockholm, New York, Los Angeles and Tokyo in 2003 for the first time.
Used garments taken from Strategic Business Unit archive and remodelled in shape and proportions inspire SBU special. Each item has been reproduced to resemble the original model. The use of the most sophisticated technology combined with the manual intervention make each piece of this section absolutely unique.
Strategic Business Unit special collection presents coats, jackets, waistcoats and raincoats having traditional interior details, which are combined together with jeans or cotton trousers and t-shirts or sweaters. Protective outer garments role is central in our special selection.
Single-breasted overcoat is matched with a cashmere scarf in a large number of colours.
A military double-breasted standard overcoat is shown without a belt in black, charcoal, olive and khaki. A special section of deconstructed jackets are grouped within this selection.
Strategic Business Unit special garments are made of cashmere, camelhair and merino wool.
80s wool makes beautiful suiting that are perfect for work. Super 100s is a bit more luxurious and super 120s is incredibly smooth. Wool flannel is soft and also often used thanks to both its stylish and practical versatility. Pure ‘camelhair’ garments distinctive by their natural beige colour are grouped in separately. Thanks to its incomparable warmth, durability and softness, the Strategic Business Unit special collection is largely appreciated from gentleman all over the world.
A number of patterns not frequently found anymore are used to produce SBU special sports jackets. Patterned fabrics are largely used to produce this section of items. Vertical and horizontal stripes are presented in a number of different styles and colours. A section of garments are produced with using ‘glen’ check‘, tartans’ check patterns, most closely associated with scottish clans, and ‘plaid’ cloth commonly used as a blanket. Glen check, which is often called prince of wales check, has deep associations with the country wear. ‘Herringbone’ is another appropriate pattern within this selection; it is most often used for winter collections.
Garments, shoes and fashion accessories belonging to Strategic Business Unit special collection are all made in Italy.