SBU Shop is not just a store: it is a space where fashion becomes an experience, where every piece tells a story and radiates energy. Here, seasons and fleeting trends are not followed, nor is the focus on interior design. The emphasis is on the selection of products, their quality, and the unique character each piece carries, creating an authentic and personal wardrobe.
At the heart of SBU is its autonomy: each strategic unit operates as an independent division, small enough to remain flexible, yet large enough to control the factors that influence long-term performance. This structure allows for rapid adaptation to market changes, while always maintaining coherence and identity. Each collection is therefore conceived with a clear and distinctive purpose, aimed at clients seeking a timeless and personal style.
Among the iconic pieces, the white T-shirt represents the foundation of every wardrobe. Simple and versatile, it can be worn as an undergarment or as an outer layer, adapting to every season and situation. It is a classic that never goes out of style, a cornerstone for building an essential yet elegant look.
The Rome store, located just 20 meters from Piazza Navona, occupies 200 square meters divided between two main rooms and a studio, with two street-facing windows and a private courtyard. Far from the typical shopping districts, the area feels like a timeless village, surrounded by the historic monuments of the city. Entering SBU means immersing yourself in a space where craftsmanship, design, and style coexist, offering a unique and refined experience.
SBU collections, particularly the denim line, are designed to create a modern classic wardrobe, combining garments of different origins and functions that complement and enhance each other. Every pair of jeans features the hand-printed white logo, while the fabrics are sourced from Japan and crafted using traditional, high-level textile techniques. The Ultra Soft Denim line blends premium materials with advanced technologies, ensuring each piece is unique, while the entirely Italian production guarantees craftsmanship and meticulous attention to detail.
SBU is therefore a place where timeless style, global craftsmanship, and strategic autonomy come together, designed for those who wish to build a versatile and personal wardrobe. Every piece can be combined with others, offering endless interpretations of the same style and giving the client the freedom to express their identity through fashion.
Visiting SBU is not simply shopping: it is an experience that blends tradition, innovation, and creativity, where every product becomes part of your story and daily life, elevating fashion to something deeper and more personal.
Strategic Business Unit leather accessories have been produced by hand in Italy since 2007.
Traditional categories of items such bags, belts, wallets and small leather goods for men and women are grouped within one collection.
Due to its durability and flexibility full-grain leather is predominantly used in production: briefcases, portfolios and other items can be easily identified by its thick, firm feel and smooth hand. Full-grain refers to hides that have not been sanded, buffed or snuffed in order to remove natural marks on the surface of the hide, allowing the best fibre strength and durability.
SBU extra fine leather furniture and footwear are made from full-grain leather. Only the best raw hides are used to create full-grain leather; in fact the hides have to be of premium quality to meet the high standards for use in creating vegetable tanned or other naturally processed leather.
One way to test if leather is full grain is to lightly scratch its surface with your nail; if it leaves a lighter coloured streak, it’s full-grain. Full-grain leather is available in different finish types. Vegetable tanned leather is tanned using tannin or ingredients found in vegetable matter.
Other methods are made by a labour intensive process which uses emulsified oils; aromatic polymers and amino functional resins falls into this category as well and they provide the filling that modern leathers often require.
Very light shades of leather are possible using aluminium salts mixed with a variety of protein sources, such as flour and egg yolk. Those highly selected and very special finishes are known for their exceptional softness.
SBU guarantees that extra care has been used in the selection of materials used for production.
Every single item has been oiled and waxed to improve its water resistance. This supplements the natural oil remaining in the leather itself. Frequent oiling of leather keeps it supple and highly improves its lifespan.
Each piece belonging to Strategic Business Unit leather accessories collection is therefore unique.
A special section of luggage and handbags is manufactured by using ‘vacchetta’ (young cow) leather. This group of articles are intentionally left untreated and is therefore susceptible to water and stains; sunlight will cause the natural leather to darken in shade, called ‘patina’.
The SBU leather goods are treated using organic methods only and craftsmen are skilled for special manual intervention.
The SBU line of leather accessories is entirely made in Italy.