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SBU Shop is not just a store: it is a space where fashion becomes an experience, where every piece tells a story and radiates energy. Here, seasons and fleeting trends are not followed, nor is the focus on interior design. The emphasis is on the selection of products, their quality, and the unique character each piece carries, creating an authentic and personal wardrobe.
At the heart of SBU is its autonomy: each strategic unit operates as an independent division, small enough to remain flexible, yet large enough to control the factors that influence long-term performance. This structure allows for rapid adaptation to market changes, while always maintaining coherence and identity. Each collection is therefore conceived with a clear and distinctive purpose, aimed at clients seeking a timeless and personal style.
Among the iconic pieces, the white T-shirt represents the foundation of every wardrobe. Simple and versatile, it can be worn as an undergarment or as an outer layer, adapting to every season and situation. It is a classic that never goes out of style, a cornerstone for building an essential yet elegant look.
The Rome store, located just 20 meters from Piazza Navona, occupies 200 square meters divided between two main rooms and a studio, with two street-facing windows and a private courtyard. Far from the typical shopping districts, the area feels like a timeless village, surrounded by the historic monuments of the city. Entering SBU means immersing yourself in a space where craftsmanship, design, and style coexist, offering a unique and refined experience.
SBU collections, particularly the denim line, are designed to create a modern classic wardrobe, combining garments of different origins and functions that complement and enhance each other. Every pair of jeans features the hand-printed white logo, while the fabrics are sourced from Japan and crafted using traditional, high-level textile techniques. The Ultra Soft Denim line blends premium materials with advanced technologies, ensuring each piece is unique, while the entirely Italian production guarantees craftsmanship and meticulous attention to detail.
SBU is therefore a place where timeless style, global craftsmanship, and strategic autonomy come together, designed for those who wish to build a versatile and personal wardrobe. Every piece can be combined with others, offering endless interpretations of the same style and giving the client the freedom to express their identity through fashion.
Visiting SBU is not simply shopping: it is an experience that blends tradition, innovation, and creativity, where every product becomes part of your story and daily life, elevating fashion to something deeper and more personal.
Buying a men’s suit isn’t as simple as it might seem. The construction is complex, and much of what affects quality, fit, and durability is hidden inside the garment. Some features only become apparent after wearing and dry-cleaning the suit several times. On top of that, today’s labels offer very little useful information about what’s actually in the suit.
Until manufacturers adopt a more transparent labeling system, many aspects will have to be taken on trust. But with a bit of know-how, you can learn to recognize a well-made suit and judge whether the price is fair. This includes understanding:
- Which fabrics are best for different needs,
- How suits at different price points are made and how materials and construction affect value,
- Which details to check when trying on a suit and which questions to ask about the “hidden” work,
And finally, how to assess fit, which is key for comfort and the longevity of the garment.
Understanding the Outer Fabric
The first thing to consider when buying a suit is the outer fabric—both how it looks and how it feels. Experienced customers, thanks to years of handling fabrics, can often gauge quality quite accurately by touch. For most people, however, appearances and feel can be misleading. Modern manufacturing techniques can make lower-quality fabrics look and feel much better than they really are, and careful pressing and presentation can make mediocre materials appear top-notch.
That said, anyone can learn to recognize some fundamental characteristics. Knowing the properties of the main fabrics used in suits—and how they react to wear, cleaning, and time—helps you make smarter choices. Some fabrics hold up better under frequent use and dry cleaning, others resist wrinkles, maintain their crease, or avoid developing a shine.
Fiber Content Labels
For suits containing wool, U.S. federal law requires labeling under the Wool Products Labeling Act of 1939. Each part of the suit must have its own label, and if it’s missing, it’s worth asking the salesperson for details.
The label gives three important pieces of information:
- The wool content—what type of wool and its percentage in the fabric.
- Any other fibers present in the material.
- The name of the manufacturer or retailer, or the manufacturer’s registration number along with the name of the store or brand selling the suit.
Note: these details only apply to the outer fabric—not the lining or hidden materials—unless they are explicitly listed.
Types of Wool
On labels, wool can appear as “wool,” “reprocessed wool,” or “re-used wool.”
- Wool: This means all the fibers come from animals—usually sheep’s wool or goat mohair. The fibers can be new or taken from unused scraps. “Virgin wool” refers specifically to new wool. That doesn’t automatically mean it’s better—the quality depends on factors like fineness, length, elasticity, and luster of the fibers.
- Reprocessed wool: Made from leftover scraps of unused fabric. The fibers become shorter and a bit weaker during processing, but the resulting fabric can still perform well for everyday wear.
- Re-used wool: Comes from second-hand garments or recycled fabric. It’s cleaned, shredded, and reworked, but the fibers are shorter and more fragile, so they’re usually blended with other fibers to create a usable fabric.
Combed vs. Carded Fabrics
Men’s suit fabrics—and the yarns they’re made from—fall into two main categories: worsted (combed) and woolen (carded).
- Examples of worsted fabrics include serge, gabardine, sharkskin, and unfinished worsted.
- Examples of carded fabrics include tweed, homespun, and twist.
- Some fabrics—like covert, cheviot, and flannel—can belong to either category depending on how they’re made. This shows that knowing the fabric name alone isn’t enough to judge quality.
Combed Fabrics (Worsteds)
Combed yarns are made from long, fine fibers that are aligned parallel and twisted together into uniform threads. Two or more of these threads are then woven or twisted together to create a strong, consistent, and compact yarn.
To feel the difference, you can pull a thread from a fabric like serge and try separating the fibers—you’ll notice their strength and uniformity. In a high-quality worsted fabric, the threads are balanced both vertically and horizontally, ensuring even durability.
Worsteds are dense, smooth, elastic, and soft to the touch. If you scrunch them in your hand, they bounce back immediately without creasing. They last a long time, but fabrics with a completely smooth surface—like serge and gabardine—can develop shine with wear.
That’s why “semi-finished” or “unfinished” versions, which retain a slight surface nap, are preferred today. This subtle finish helps reduce the shiny look that can appear after frequent use.
Carded Fabrics (Woolens)
Carded yarns are made from shorter, coarser fibers that are interlocked irregularly rather than aligned. Most carded yarns are single-ply and have a softer twist.
These fabrics aren’t as durable as worsteds but offer a warmer, softer, and more casual feel. Some carded fabrics use two-ply yarns, making them tighter and more rigid, which increases durability—perfect for heavy, frequent wear.
In general, carded fabrics are softer, less compact, and less shape-retentive. They don’t crease easily but may stretch or sag a little over time. Quality matters: carded fabrics can be “faked” with cheap, stiff fibers, whereas worsteds are harder to imitate. When shopping, pay attention to the fabric, feel it in your hands, and check the fiber content on the label.
Weaves: Plain and Diagonal
The two most common weaves in men’s suit fabrics—both worsted and woolen—are plain weave and twill (diagonal weave).
- In a plain weave, the threads alternate regularly over and under, creating a uniform surface. Up close, you can see a “grid-like” structure.
- Twill weave, on the other hand, shows visible diagonal lines.
- A 45-degree twill means the lines form a 45° angle to the horizontal threads (typical of serge).
- A steep twill has a sharper angle, like in gabardine.
With the same yarn, twill produces a stronger, more compact fabric than plain weave.
Common Suit Fabrics
Here’s a quick overview of the most common suit fabrics and their key characteristics:
Serge
A compact, durable worsted fabric with a 45° diagonal. Holds its crease well but tends to develop shine. “Unfinished” or “semi-finished” versions, with a light nap, are preferred because they resist shine better.
Sharkskin
Soft diagonal worsted, elegant and strong, often with a subtle sheen from alternating light and dark threads. Perfect for office wear.
Gabardine
Fine, smooth worsted with a very steep diagonal. Strong and refined, holds a crease well but tends to shine over time. Usually found in solid colors.
Unfinished Worsted
Soft, dense worsted with a slight surface nap (“unfinished” finish). This reduces shine and gives a more natural look.
Tropical Worsted
Lightweight, breathable plain weave, originally designed for summer but now worn year-round. Porous, durable, and resists creasing.
Covert
Can be either worsted or woolen, but suits usually use the woolen type. Has a diagonal similar to gabardine but coarser, with a slightly velvety surface.
Flannel
Can be woolen or worsted. Woolen flannel has a soft, fuzzy surface that hides the weave, while worsted flannel is finer, with less nap, but still soft to the touch.
Cheviot
Combed cheviot is semi-sheen, durable, and slightly napped; it doesn’t shine easily and lasts a long time. Carded cheviot is rougher and coarser.
Tweed
Thick, rough woolen fabric made from long, strong fibers. Usually has light vertical threads and colored horizontal threads. High-quality tweed made from new wool and well-twisted yarns lasts exceptionally long.
Shetland
Similar to tweed but lighter and softer. Warm and comfortable, but the looser weave makes it less shape-retentive.
Twist
Woolen plain weave with highly twisted yarns. Has a firm appearance but is extremely durable—ideal for heavy-duty wear.
Homespun
Heavy woolen fabric with irregular, thick yarns, creating a rough, “handmade” surface. Doesn’t hold a crease but resists wrinkles. The best versions are very durable.
Shrinkage and Colorfastness
For a suit that lasts over time, it’s important that the fabric neither shrinks nor loses its color.
- If the fabric hasn’t been fully treated, the suit may lose its shape or fit after the first wash or when it gets wet.
- If the fabric isn’t colorfast—resistant to washing and sweat—the suit’s appearance will degrade quickly, with faded colors or noticeable stains.
Unfortunately, you can’t judge shrinkage or colorfastness just by looking at the fabric. It would be helpful to have labels with more detailed information, but these don’t exist yet.
A practical rule: high-quality suit makers pre-treat, test, and inspect all fabrics before cutting and sewing, ensuring uniform shape and color. Naturally, this process raises the price of the garment.
In contrast, budget manufacturers often use fabrics as-is, without testing or pre-treatment. One batch may be treated, another not—explaining why two suits from the same brand can behave very differently after washing.
Match the Fabric to Your Needs
When choosing a suit, think about how you’ll wear it:
- Office wearers who prioritize comfort and a polished look can opt for soft, refined worsted fabrics.
- People often outdoors, exposed to changing weather and heavy use, should go for sturdier fabrics like twist, homespun, or other durable woolens.
Color
Color affects maintenance and longevity:
- Mixed or heathered fabrics are practical—they hide stains, marks, or minor repairs.
- Dark colors are generally easier to maintain and cheaper to care for than light ones.
Fabric Weight
Fabric weight is the best indicator of how warm a suit will be:
- A 12-ounce fabric (per yard of 56-inch width) is medium-weight, suitable for standard climates.
- Lighter fabrics (10 ounces or less) are ideal for summer suits or hot climates.
- Heavier fabrics (14–16 ounces) provide maximum warmth for winter.
Summer Fabrics
For a comfortable summer suit:
- Choose a lightweight fabric without nap that allows air to circulate and helps sweat evaporate.
- For a neat look and easy maintenance, prefer smooth fabrics that resist dirt and don’t wrinkle easily.
- Mohair is excellent for summer: lightweight, breathable, and crease-resistant.
- Other summer fabrics include cotton, tropical worsted, rayon, or blends of light fibers.
- Note: unless treated for wrinkle resistance, cotton and rayon crease easily.
- However, they’re relatively inexpensive and washable.
Examining Linings and Pockets
Linings
The most common linings in men’s suits are rayon twill.
- High-quality rayon linings hold up better than soft silk and cost less.
- Like wool, rayon linings vary in quality: a tight, dense weave is more durable, while a looser weave wears out faster.
- Check the weight and density—denser fabrics generally last longer.
- Always ask about shrinkage and colorfastness. Poorly treated linings can shrink or fade, ruining the coat’s shape and staining shirts.
Pockets
Don’t overlook pockets—even hidden ones. Pull them out and feel the material.
- In coats, the best pocket lining is Silesia, a lightweight, durable cotton twill designed to handle frequent friction and stress.
- In budget coats, pocket linings are often plain, stiff, starched cotton. You can feel it immediately: once washed or worn, the starch disappears, and the pocket becomes weak and flimsy.
- In trousers, the best lining is dense cotton twill, without starch, thicker and stronger than Silesia. It can be white, cream, or gray.
- In cheaper trousers, the lining is coarser, starched, wrinkles easily, and wears out quickly.
Hidden Materials in the Coat
The Coat Front (Internal Structure of the Front Panel)
The coat front is the inner structure of the coat’s front—it determines shape, drape, and durability.
- In high-quality coats, it’s made from premium canvas, blended with goat hair and wool.
- The shoulders and sometimes the lapels use a horsehair cloth, more resistant to wrinkles.
- To maintain shape, the horsehair cloth is covered with a thin layer of felt or flannel.
- This construction ensures crisp lapels and a smooth, wrinkle-free front.
In budget coats:
- The canvas may be made from lower-quality hair and often filled with glue or starch. It may feel stiff at first, but it loses shape with use and washing.
- Some cheap coats simply use cotton or burlap inside, offering minimal support.
Practical tip: compare the front of a high-quality coat with a budget one. Feel it with a closed hand:
- High-quality: soft, light, and immediately returns to shape.
- Budget: thick, stiff, and leaves creases.
Collar Interfacing
- In high-quality coats, the collar uses linen interfacing, keeping its shape even after washing.
- Budget coats use treated cotton: it softens with wear and the collar loses structure.
How to check: lift a corner of the collar. Linen springs back instantly; cotton returns slowly.
Reinforcement Tapes
Small but important, tapes along the lapels and under the arms help:
- Maintain shape
- Prevent stretching or creasing
- High-quality coats use pre-shrunk, treated linen tapes.
- Budget coats may use untreated cotton, which loses effectiveness.
How to check: gently pull under the arms or along the lapel edges. If there’s no stretch, the tape is present. However, you can’t tell if it was pre-shrunk without manufacturer information.
Shoulder Padding
- High-quality coats use soft, light, even cotton padding in the shoulders.
- Budget coats may use raw cotton or paper, making shoulders stiff and uneven.
- Good padding naturally follows the body without adding bulk; poor padding looks heavy and unnatural.
Signs of Good Craftsmanship
The quality of a suit isn’t just about the materials—how it’s made matters just as much. Knowing how suits are constructed at different price points helps you recognize the real value of a garment.
Many men think they’re getting a bargain with a cheaper suit, without realizing that the fabrics and internal construction may be far inferior. Some stores even display dummy models to show the inside structure—if available, always ask to see it.
Cutting
- Made-to-measure suits: Each model is tailored individually, with a custom pattern and cut one by one. This requires a lot of skill and naturally increases the price.
- Ready-made suits: Patterns are produced in standard sizes. Fabrics are often stacked and cut by machine quickly and efficiently. In high-quality garments, the cut is precise and uniform, reflecting the many operations needed to construct the suit.
In budget suits:
- Fabrics may be stacked up to 12 layers, with less precise cutting.
- Stripes or checks may not align perfectly.
- Small imperfections are often ignored or “patched” with extra stitching, especially in trousers, to save material.
Stitching and Shaping
- Hand-tailored doesn’t mean every stitch is done by hand. Usually, the main seams are machine-stitched.
- To earn the “hand-tailored” label, a coat must undergo at least 21 manual operations; many high-end suits have far more.
- Well-done hand stitching improves softness and comfort. Some luxury suits even use silk thread, adding elasticity and a refined look.
Shaping the Coat
- In high-quality workshops, every important seam is hand-shaped and ironed during construction.
- In budget coats, press-molding is often used: the coat looks perfect initially, but the shape and drape are quickly lost with wear and washing.
Linings and Internal Finishing
- In high-quality coats, the lining is carefully pressed, hand-stitched with silk thread, and color-matched to the exterior.
- Medium-quality garments usually have machine-stitched linings, with some hand stitching in key areas like shoulders and underarms.
- Budget coats have rough linings with coarse stitching and no allowance for stretching.
Buttons and Buttonholes
- Buttonholes should be strong and neatly finished.
- Hand-stitched silk buttonholes are the most flexible and durable, though modern machines can also produce excellent results.
- Check both sides: in high-quality suits, buttonholes have a fabric bar to prevent tearing.
- Buttons: the best are natural horn (translucent, veined, shiny). Ivory is also common and durable. Synthetic materials are cheaper but need testing for longevity.
Fit: How to Try and Check a Suit
Even the finest fabrics and craftsmanship won’t make a suit look good if it doesn’t fit perfectly.
How to Try It On
- Wear the full outfit: jacket, trousers, and vest (if included).
- Move freely: raise your arms, bend, sit, and walk to test comfort and range of motion.
- Observe how it wears without help: put on and remove the jacket by yourself—you’ll notice differences compared to when someone assists.
- Check the lines: the jacket shouldn’t pull or wrinkle in the wrong places; trousers should follow the natural line of your leg.
Suit Jacket Checklist
- Collar: Should sit snugly around the neck without wrinkles, with about ¼–½ inch of shirt visible.
- Sleeves: Slightly tapered, no unsightly folds. Length can cover the shirt cuff or leave ¼–½ inch visible, depending on preference.
- Shoulders: Smooth, continuous lines from neck to shoulder.
- Lapels and neckline: Should lie flat against the chest in any position.
- Jacket line: Straight, without wrinkles on the front or back.
- Body fit: Comfortable and even, without tension when buttoned.
- Length: Should cover the seat.
- Armholes: Comfortable but not too deep, to prevent the jacket from lifting when raising arms.
Trousers Checklist
- Vertical line: Creases straight at front and back.
- Seat: Comfortable, without excess fabric or “bagging.”
- Legs: No wrinkles running through the crotch or along the legs.
- Hem: Lightly touches shoes (“slight break”); overly long hems wear out quickly.
Practical Tips
- Fit issues can often be solved without going fully custom—ready-made lines exist for both regular and irregular body types.
- Some stores sell sizes based on chest, waist, and inseam, requiring minimal adjustments.
- Avoid suits that need extensive alterations: not all tailors are experts at reshaping a suit, and major changes can compromise quality and appearance.
ESSENTIAL INFORMATION
Even examining a suit and asking questions isn’t always enough to evaluate its true value. Detailed labels with concrete facts about materials and craftsmanship don’t exist yet, but the following information can help you assess the quality and construction of a men’s suit.
Key Information to Gather for Proper Evaluation
Outer Fabric
- Manufacturer or brand name
- Fabric type and fiber composition
- Weight and any defects
- Recommended use (e.g., office, heavy use, summer, winter)
Lining
- Material (e.g., rayon, silk, type of twill)
- Thread count per inch, fabric weight, resistance to tearing and abrasion
Coat Front (Internal Structure of Jacket Front)
- Type of internal material: premium hair canvas or substitute
- If hair canvas, percentage of hair and wool
Collar Interlining
- High-quality linen or cotton substitute
Reinforcement Tapes
- Material (linen or cotton) and whether pre-washed and pre-shrunk
Pocket Linings
- Type of cotton, thread count per inch, weight, resistance to tearing and abrasion
Construction
- Level of tailoring: indicates how many tailoring operations were performed
Details
- Thread type for stitching (silk or cotton)
- Button type
Colorfastness
- Outer fabric, lining, and stitching thread
Shrinkage
- Shrinkage tests performed on all materials (outer fabric, lining, pockets, interlining, etc.)
Why This Information Matters
- Helps you choose a suit based on your needs and intended use.
- Allows you to evaluate durability, resistance, and maintenance before buying.
- Offers transparency and reduces the risk of purchasing a suit that looks good but fails to maintain shape, color, or comfort.