SBU Shop is not just a store: it is a space where fashion becomes an experience, where every piece tells a story and radiates energy. Here, seasons and fleeting trends are not followed, nor is the focus on interior design. The emphasis is on the selection of products, their quality, and the unique character each piece carries, creating an authentic and personal wardrobe.
At the heart of SBU is its autonomy: each strategic unit operates as an independent division, small enough to remain flexible, yet large enough to control the factors that influence long-term performance. This structure allows for rapid adaptation to market changes, while always maintaining coherence and identity. Each collection is therefore conceived with a clear and distinctive purpose, aimed at clients seeking a timeless and personal style.
Among the iconic pieces, the white T-shirt represents the foundation of every wardrobe. Simple and versatile, it can be worn as an undergarment or as an outer layer, adapting to every season and situation. It is a classic that never goes out of style, a cornerstone for building an essential yet elegant look.
The Rome store, located just 20 meters from Piazza Navona, occupies 200 square meters divided between two main rooms and a studio, with two street-facing windows and a private courtyard. Far from the typical shopping districts, the area feels like a timeless village, surrounded by the historic monuments of the city. Entering SBU means immersing yourself in a space where craftsmanship, design, and style coexist, offering a unique and refined experience.
SBU collections, particularly the denim line, are designed to create a modern classic wardrobe, combining garments of different origins and functions that complement and enhance each other. Every pair of jeans features the hand-printed white logo, while the fabrics are sourced from Japan and crafted using traditional, high-level textile techniques. The Ultra Soft Denim line blends premium materials with advanced technologies, ensuring each piece is unique, while the entirely Italian production guarantees craftsmanship and meticulous attention to detail.
SBU is therefore a place where timeless style, global craftsmanship, and strategic autonomy come together, designed for those who wish to build a versatile and personal wardrobe. Every piece can be combined with others, offering endless interpretations of the same style and giving the client the freedom to express their identity through fashion.
Visiting SBU is not simply shopping: it is an experience that blends tradition, innovation, and creativity, where every product becomes part of your story and daily life, elevating fashion to something deeper and more personal.
Strategic Business Unit leather shoes are made in Italy and realized in small artisanal laboratories located in the northern part of the country. Each piece is made using traditional process and ancient techniques. Leather is treated, coloured and waxed strictly using natural products.
The barometer of man’s style are his shoes. The Strategic Business Unit shoe line is the final result of an incredible investment of time, money and care. While advances in textile manufacture and global supply chain management have in some case reduced the cost of clothing, good footwear production has not gotten cheaper.
Strategic Business Unit artisanal shoes are made with the best material available using the highest standard of quality. Production is made by italian companies whose primary business is the manufacture of shoes, which ensure skilled craftsman. For this reason Strategic Business Unit footwear improves with age, as it develops a deep, rich shine from years of polish.
A pair of cedar shoetrees is highly recommended in order to take proper care of the Strategic Business Unit leather shoe. These spring-loaded contraptions fit into the shoes when taken off, returning them to their original shape and absorbing moisture and odour. The shoetrees should be left in for twenty-four hours after each wearing. Shoehorn is necessary in order to prevent creasing the leather around heel.
We suggest polishing the shoes once every half-dozen wearing with the trees in.
The Strategic Business Unit collection of leather shoes comes in many styles. Artisanal construction and a large variety of colours and materials are presented. Sleeker and more formal shoes, lace-up and slip-ons are all grouped within the same collection together.
the Strategic Business Unit ‘oxford’ shoe has a gold standard featuring round toes and closed lacing. Plain cap-toe oxfords are used for most formal occasion and ‘brogues’ are more appropriate with tweed or flannel instead.
The Strategic Business Unit ‘oxford’ shoes are made in full-flower veal in black, brown and cherry. A special section made of ‘cordovan’ leather is presented as well in the same colours. Strategic Business Unit ‘derby’ shoe is similar in shape to the ‘oxford’, but bears open lacing. In suede and smooth leather ‘derby’ are among the best shoes to wear with khakis and chinos.
Strategic Business Unit boots offer superior comfort and are presented in a great variety of colours in combination with different shades of indigo and black Strategic Business Unit jeans. Strategic Business Unit ‘penny loafers’ with a slotted leather band across the top are realized in exotic leathers such as ostrich and crocodile.
A special section is dedicated to Strategic Business Unit sneakers, manufactured in top-grain calfskin and in suede.
All Strategic Business Unit shoes are made in Italy