The tailoring fitting - Strategic Business UnitRES 01RES 02RES 04RES 06RES 10RES 11RES 15RES 19RES 31RES 32RES 34
SBU Shop is not just a store: it is a space where fashion becomes an experience, where every piece tells a story and radiates energy. Here, seasons and fleeting trends are not followed, nor is the focus on interior design. The emphasis is on the selection of products, their quality, and the unique character each piece carries, creating an authentic and personal wardrobe.
At the heart of SBU is its autonomy: each strategic unit operates as an independent division, small enough to remain flexible, yet large enough to control the factors that influence long-term performance. This structure allows for rapid adaptation to market changes, while always maintaining coherence and identity. Each collection is therefore conceived with a clear and distinctive purpose, aimed at clients seeking a timeless and personal style.
Among the iconic pieces, the white T-shirt represents the foundation of every wardrobe. Simple and versatile, it can be worn as an undergarment or as an outer layer, adapting to every season and situation. It is a classic that never goes out of style, a cornerstone for building an essential yet elegant look.
The Rome store, located just 20 meters from Piazza Navona, occupies 200 square meters divided between two main rooms and a studio, with two street-facing windows and a private courtyard. Far from the typical shopping districts, the area feels like a timeless village, surrounded by the historic monuments of the city. Entering SBU means immersing yourself in a space where craftsmanship, design, and style coexist, offering a unique and refined experience.
SBU collections, particularly the denim line, are designed to create a modern classic wardrobe, combining garments of different origins and functions that complement and enhance each other. Every pair of jeans features the hand-printed white logo, while the fabrics are sourced from Japan and crafted using traditional, high-level textile techniques. The Ultra Soft Denim line blends premium materials with advanced technologies, ensuring each piece is unique, while the entirely Italian production guarantees craftsmanship and meticulous attention to detail.
SBU is therefore a place where timeless style, global craftsmanship, and strategic autonomy come together, designed for those who wish to build a versatile and personal wardrobe. Every piece can be combined with others, offering endless interpretations of the same style and giving the client the freedom to express their identity through fashion.
Visiting SBU is not simply shopping: it is an experience that blends tradition, innovation, and creativity, where every product becomes part of your story and daily life, elevating fashion to something deeper and more personal.
The essence of an effective fitting and measurement lies in care and close attention to detail. Before taking any measurements, it is essential to speak with the client to understand their preferences—not only regarding the desired length of the jacket and sleeves, but also the style of the garment they wish to wear. This initial consultation is important because it helps avoid misunderstandings and ensures that the work is guided correctly from the start.
When taking measurements, the main objective is to gather as much information as possible about the client’s figure in a simple way and without causing any discomfort. Measurements must always be precise, as the success of the cut and fit depends on them. Often, errors or inaccurate descriptions of the client’s body, as well as a lack of attention to their preferences, are the main reasons for costly and sometimes frustrating alterations—for both the client and the tailor.
It is therefore good practice to ask the client whether the length of the jacket they are wearing corresponds to what they want or if they would prefer a variation. Naturally, if the tailor has suggestions regarding the length or other details, they may offer them, but in any case, the final decision should rest with the client.
Another important aspect is ensuring that the client is completely satisfied before the garment is delivered. Whenever possible, it is advisable to check that the fit and all details are correct as soon as the garment arrives. This allows time to correct any errors or omissions, avoiding last-minute issues.
Some clients believe that a garment can never be perfect once it has been returned for alterations. For this reason, it is essential to ensure that the fit and details are correct from the very first fitting.
Before having the client try on the jacket, it is always wise to verify that it is the correct garment. It is very easy to make the mistake of having a client try on someone else’s garment, especially when multiple clients have chosen similar fabrics. Additionally, the client may perceive the risk of receiving a lower-quality garment or believe they are being given a jacket that does not belong to them.
During the fitting, it is important to proceed in an orderly and methodical manner. Even if the garment initially appears ill-fitting, it is essential not to panic. Conveying calm and confidence is crucial: feeling at ease and maintaining a professional demeanor helps the client feel comfortable and makes the fitting process smoother.
Nothing should be left to chance. It is advisable to fit both sides of the garment separately, as there are often noticeable differences in fit and drape between the two sides. It is not uncommon, for example, for a person to have one arm longer than the other. Additionally, adjusting the shoulder width can affect sleeve length. If a shoulder needs to be narrowed, the sleeve must be adjusted accordingly—either by shortening it at the top or lengthening it at the bottom—depending on the overall fit.
After the client has tried on the jacket, it is important to ensure that the garment is correctly positioned on their figure and that they feel comfortable. Some clients are not particularly demanding, as long as the garment aligns with the chosen style; others can be very critical.
When it is suspected, or known for certain, that a client is particularly demanding, it is useful to note their preferences at the time of the order. In some cases, an intermediate fitting may be advisable to ensure that all details are perfect and that the client can approve any changes without surprises.
Finally, it is important to remember that a garment is not necessarily too large if it appears wide in certain areas. This apparent looseness may be caused by other parts of the garment being too tight. In such cases, it is easy to identify the cause and correct it, achieving a harmonious and comfortable fit for the client.