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SBU Shop is not just a store: it is a space where fashion becomes an experience, where every piece tells a story and radiates energy. Here, seasons and fleeting trends are not followed, nor is the focus on interior design. The emphasis is on the selection of products, their quality, and the unique character each piece carries, creating an authentic and personal wardrobe.
At the heart of SBU is its autonomy: each strategic unit operates as an independent division, small enough to remain flexible, yet large enough to control the factors that influence long-term performance. This structure allows for rapid adaptation to market changes, while always maintaining coherence and identity. Each collection is therefore conceived with a clear and distinctive purpose, aimed at clients seeking a timeless and personal style.
Among the iconic pieces, the white T-shirt represents the foundation of every wardrobe. Simple and versatile, it can be worn as an undergarment or as an outer layer, adapting to every season and situation. It is a classic that never goes out of style, a cornerstone for building an essential yet elegant look.
The Rome store, located just 20 meters from Piazza Navona, occupies 200 square meters divided between two main rooms and a studio, with two street-facing windows and a private courtyard. Far from the typical shopping districts, the area feels like a timeless village, surrounded by the historic monuments of the city. Entering SBU means immersing yourself in a space where craftsmanship, design, and style coexist, offering a unique and refined experience.
SBU collections, particularly the denim line, are designed to create a modern classic wardrobe, combining garments of different origins and functions that complement and enhance each other. Every pair of jeans features the hand-printed white logo, while the fabrics are sourced from Japan and crafted using traditional, high-level textile techniques. The Ultra Soft Denim line blends premium materials with advanced technologies, ensuring each piece is unique, while the entirely Italian production guarantees craftsmanship and meticulous attention to detail.
SBU is therefore a place where timeless style, global craftsmanship, and strategic autonomy come together, designed for those who wish to build a versatile and personal wardrobe. Every piece can be combined with others, offering endless interpretations of the same style and giving the client the freedom to express their identity through fashion.
Visiting SBU is not simply shopping: it is an experience that blends tradition, innovation, and creativity, where every product becomes part of your story and daily life, elevating fashion to something deeper and more personal.
Strategic Business Unit standard uniform is a new private collection presented for the first time in rome, tokyo and kyoto simultaneously in september 2006.
A technical standard is an established norm or requirement. In Strategic Business Unit standard uniform’s case it is a formal style having specific technical and aesthetic criteria, methods, processes and practices.
Today’s lack of established standards of garments for different occasions leaves many fretting about what to wear. For this reason brothers cristiano and patrizio perfetti started projecting and designing the Strategic Business Unit standard collection. This special line for men is entirely produced in japan.
Extra care is attributed to construction, fit and quality of fabrics used for the production of this timelessness group of cloths. Perfection of each single detail is ensured by the supervision and expertise of the best japanese fashion makers, which carefully apply our standard specification, an explicit set of requirements for each single item, material, component, system and service.
Strategic Business Unit standard uniform is a highly stylish, practical and versatile line of modern garments where khakis, polo shirts, slacks, button down shirt and sweatshirt are mixed with sport coats and jackets.
The jackets retain some of the original sporting details, such as back or side vent and flap, patch, slanted or slit pockets. They come in many colours, of tweed, corduroy, flannel, linen, seersucker, nylon and other super-technological fabrics of the last generation.
Strategic Business Unit standard uniform ‘odd jacket’ is intended as a jacket that is not part of a suit, originated as leisure wear. Its independence invites a broad range of outfits for myriad situations.
Those blazers and garments give their best if combined with slacks of a different colour. Sport jackets are shown over sneakers, t-shirts, polo shirts, turtleneck, chinos and jeans. Besides traditional khaki, simple and functional trousers are presented in solid colours as stone, hunter green, navy blue, military olive and wine red or ‘burgundy’, in cotton or linen having different weights.
The Strategic Business Unit standard uniform collections get reviewed, revised and updated twice a year.
All garments of Strategic Business Unit standard uniform are exclusively available in strategic bussiness unit shop in via di San Pantaleo 68-69 in Rome (piazza Pasquino, next to piazza Navona), in the heart of the city.
Clothes grouped in Strategic Business Unit standard uniform collection are produced in Japan.