Sport and formal shirts - Strategic Business UnitRES 01RES 02RES 04RES 06RES 10RES 11RES 15RES 19RES 31RES 32RES 34
SBU Shop is not just a store: it is a space where fashion becomes an experience, where every piece tells a story and radiates energy. Here, seasons and fleeting trends are not followed, nor is the focus on interior design. The emphasis is on the selection of products, their quality, and the unique character each piece carries, creating an authentic and personal wardrobe.
At the heart of SBU is its autonomy: each strategic unit operates as an independent division, small enough to remain flexible, yet large enough to control the factors that influence long-term performance. This structure allows for rapid adaptation to market changes, while always maintaining coherence and identity. Each collection is therefore conceived with a clear and distinctive purpose, aimed at clients seeking a timeless and personal style.
Among the iconic pieces, the white T-shirt represents the foundation of every wardrobe. Simple and versatile, it can be worn as an undergarment or as an outer layer, adapting to every season and situation. It is a classic that never goes out of style, a cornerstone for building an essential yet elegant look.
The Rome store, located just 20 meters from Piazza Navona, occupies 200 square meters divided between two main rooms and a studio, with two street-facing windows and a private courtyard. Far from the typical shopping districts, the area feels like a timeless village, surrounded by the historic monuments of the city. Entering SBU means immersing yourself in a space where craftsmanship, design, and style coexist, offering a unique and refined experience.
SBU collections, particularly the denim line, are designed to create a modern classic wardrobe, combining garments of different origins and functions that complement and enhance each other. Every pair of jeans features the hand-printed white logo, while the fabrics are sourced from Japan and crafted using traditional, high-level textile techniques. The Ultra Soft Denim line blends premium materials with advanced technologies, ensuring each piece is unique, while the entirely Italian production guarantees craftsmanship and meticulous attention to detail.
SBU is therefore a place where timeless style, global craftsmanship, and strategic autonomy come together, designed for those who wish to build a versatile and personal wardrobe. Every piece can be combined with others, offering endless interpretations of the same style and giving the client the freedom to express their identity through fashion.
Visiting SBU is not simply shopping: it is an experience that blends tradition, innovation, and creativity, where every product becomes part of your story and daily life, elevating fashion to something deeper and more personal.
Strategic Business Unit shirt collection includes sport and dress shirt.
The dress shirt is a button-up shirt with a collar and long sleeves and is cut differently than the sport shirt, which is made to be worn open-necked. Strategic Business Unit sport shirts are presented with long and short sleeves.
The Strategic Business Unit shirt fits snugly, without restricting movement. A wide range of colours, pattern, fabrics and designs compose the line. Cotton is by far the most used material for the Strategic Business Unit shirt, which is made of ‘sea island’ and other superior quality cotton, in pure or stretch fabrics.
Oxford cloth is largely used for both Strategic Business Unit sport and dress shirts, as it is soft and comfortable. In the past decade its most natural application is the button-down collar. In coloured and patterned oxford shirts, only the threads running in one direction are dyed, while the others are left white. This gives the fabric its characteristic textured appearance. Pinpoint oxford and royal oxford are smoother and more formal and largely used for the production of Strategic Business Unit dress shirt.
Poplin is very much used in Strategic Business Unit sport shirts, in a wide range of colours. Cotton and herringbone twill solid shirts are presented in our winter collection predominantly.
Strategic Business Unit formal shirts are made of white piqué cotton. This section of shirts is showed with black tie and white tie dress. Extra care is given to each single detail into the construction of the Strategic Business Unit shirt collection. Collars, cuffs, pockets, placket and pleats constitute the base of the study of this collection of garments.
Strategic Business Unit shirt collars are pointed and kept straight by collar stays. These pointed splints are inserted into slots on the underside of the collar after ironing, and later removed for washing. Cuffs have a single button, a button in the sleeve placket that helps the sleeve to stay closed during wear and can be opened to iron the cuffs. The traditional left breast pocket is applied on some Strategic Business Unit sport shirt. As simplicity equals formality, the pocket less cleaner shirt is the most used for the Strategic Business Unit dress and sport shirts.
The placket is the edge of the left front panel, with the buttonholes on it. Strategic Business Unit shirt standard placket is a strip of fabric raised off the shirtfront with stitches down each side, especially used for casual shirts. French placket has the edge of the shirtfront folded over and held together only by the buttonholes. French plaquest is often used in Strategic Business Unit dress shirt construction due to this cleaner front.
The collar comes in two main categories ‘turndown’ and “button down”. Turndown collars are the staple found on Strategic Business Unit formal shirts, while the button down collar style is more often used for Strategic Business Unit sport shirt.