SBU Shop is not just a store: it is a space where fashion becomes an experience, where every piece tells a story and radiates energy. Here, seasons and fleeting trends are not followed, nor is the focus on interior design. The emphasis is on the selection of products, their quality, and the unique character each piece carries, creating an authentic and personal wardrobe.
At the heart of SBU is its autonomy: each strategic unit operates as an independent division, small enough to remain flexible, yet large enough to control the factors that influence long-term performance. This structure allows for rapid adaptation to market changes, while always maintaining coherence and identity. Each collection is therefore conceived with a clear and distinctive purpose, aimed at clients seeking a timeless and personal style.
Among the iconic pieces, the white T-shirt represents the foundation of every wardrobe. Simple and versatile, it can be worn as an undergarment or as an outer layer, adapting to every season and situation. It is a classic that never goes out of style, a cornerstone for building an essential yet elegant look.
The Rome store, located just 20 meters from Piazza Navona, occupies 200 square meters divided between two main rooms and a studio, with two street-facing windows and a private courtyard. Far from the typical shopping districts, the area feels like a timeless village, surrounded by the historic monuments of the city. Entering SBU means immersing yourself in a space where craftsmanship, design, and style coexist, offering a unique and refined experience.
SBU collections, particularly the denim line, are designed to create a modern classic wardrobe, combining garments of different origins and functions that complement and enhance each other. Every pair of jeans features the hand-printed white logo, while the fabrics are sourced from Japan and crafted using traditional, high-level textile techniques. The Ultra Soft Denim line blends premium materials with advanced technologies, ensuring each piece is unique, while the entirely Italian production guarantees craftsmanship and meticulous attention to detail.
SBU is therefore a place where timeless style, global craftsmanship, and strategic autonomy come together, designed for those who wish to build a versatile and personal wardrobe. Every piece can be combined with others, offering endless interpretations of the same style and giving the client the freedom to express their identity through fashion.
Visiting SBU is not simply shopping: it is an experience that blends tradition, innovation, and creativity, where every product becomes part of your story and daily life, elevating fashion to something deeper and more personal.
Strategic Business Unit leather jackets are styled in a large variety of ways.
Different versions take inspiration from different subcultures. SBU leather jackets can be associated with bikers, aviators and rock stars. Every model is taken from the SBU archive. Each style is extremely rare and therefore highly valued by collectors. These jackets have a snug, almost tailored fit, which is suited for motorcycle riding and military action.
SBU jackets are made out of horsehide, steer hide and cow hide. Neck label is rectangular, white with Strategic Business Unit printed in black.
Motorcycle jackets have snaps for attaching a fur collar; no snaps on collar, plain snaps, and sleeves are double stitched. Stitching on collar and lapels is placed at the same distance from edge. Lining is black with grid stitching. Straight lower back panel and underside of sleeves are one piece. Lining goes all the way down inside of jackets.
All styles are fitted with chrome pocket zippers with different pulls. Sleeve zippers and square belt buckle introduced on “competition” jackets. A snap is placed under the belt buckle of motorcycle jackets to prevent it from damaging the gas tank.
The leather jacket worn by aviators and members of the military are called “bomber” jackets. SBU bomber jackets often have sheepskin collars on certain styles. This “flight jacket’ is a garment originally created for pilots, which necessitated a jacket that could keep them sufficiently warm during the flight.
Shearling jackets lined with fur are the warmest along the SBU leather collection. A specification tag is placed in the pocket and on the neck area.
The SBU ‘bomber’ jacket has two slanted flap pockets on the front, two inner pockets, and a zipped pocket with penholders on the left sleeve.
Substantial difference between leather jackets made for fashionable purposes and those worn for protection disappear in the SBU leather collection. Each single jacket or pant is designed for protective and fashionable use at the same time. Heavy and thick leather jackets are presented together with extra light, delicate and luxurious materials.