SBU, Strategic Business Unit is a fashion label, founded in 1993 by brothers Cristiano and Patrizio Perfetti, that produces jeans, chinos, shirts, suits, knitwear, jackets, shoes, casual clothing, sportswear and tailored collection, footwear and accessories. SBU, Strategic Business Unit fashion collections are produced with the endeavour to realize a modern classic wardrobe obtained with the progressive incorporation of garments having different origin and function. Those “strategic units”, linked one to another, integrate and complete the previous. The idea in not to create a seasonal look: SBU has to be seen as a single fashion collection, modular and permanent.
SBU, Strategic Business Unit headquarter is based in Rome and hosts the whole range of SBU jeans and denim wear, casual clothing, sportswear and tailored collection, shoes and fashion accessories. This location features authentic furniture dated from 1880, combined with 16th century architecture in a timeless space. SBU, Strategic Business Unit fashion collections are driven by quality and authenticity, with an obsessive attention to the time honored details and manufacturing techniques. The greatest attention is paid to the choice of materials and accessories used for the construction of each item. The unique hand finish and special treatment ensure that each garment has its own individual characteristic and detail.
SBU, Strategic Business Unit shop consists of four different spaces: the first room hosting the men’s sportswear collections; the second room is dedicated to the men’s tailored and sartorial collections; the third room is a studio used for commercial and creative work; the courtyard is a space where to sit and relax. SBU store is located 20 meters away from Piazza Navona, in the centre of Rome, surrounded by the most important monuments and architecture of the city, away from fashionable hubs and shopping districts.