SBU Shop is not just a store: it is a space where fashion becomes an experience, where every piece tells a story and radiates energy. Here, seasons and fleeting trends are not followed, nor is the focus on interior design. The emphasis is on the selection of products, their quality, and the unique character each piece carries, creating an authentic and personal wardrobe.
At the heart of SBU is its autonomy: each strategic unit operates as an independent division, small enough to remain flexible, yet large enough to control the factors that influence long-term performance. This structure allows for rapid adaptation to market changes, while always maintaining coherence and identity. Each collection is therefore conceived with a clear and distinctive purpose, aimed at clients seeking a timeless and personal style.
Among the iconic pieces, the white T-shirt represents the foundation of every wardrobe. Simple and versatile, it can be worn as an undergarment or as an outer layer, adapting to every season and situation. It is a classic that never goes out of style, a cornerstone for building an essential yet elegant look.
The Rome store, located just 20 meters from Piazza Navona, occupies 200 square meters divided between two main rooms and a studio, with two street-facing windows and a private courtyard. Far from the typical shopping districts, the area feels like a timeless village, surrounded by the historic monuments of the city. Entering SBU means immersing yourself in a space where craftsmanship, design, and style coexist, offering a unique and refined experience.
SBU collections, particularly the denim line, are designed to create a modern classic wardrobe, combining garments of different origins and functions that complement and enhance each other. Every pair of jeans features the hand-printed white logo, while the fabrics are sourced from Japan and crafted using traditional, high-level textile techniques. The Ultra Soft Denim line blends premium materials with advanced technologies, ensuring each piece is unique, while the entirely Italian production guarantees craftsmanship and meticulous attention to detail.
SBU is therefore a place where timeless style, global craftsmanship, and strategic autonomy come together, designed for those who wish to build a versatile and personal wardrobe. Every piece can be combined with others, offering endless interpretations of the same style and giving the client the freedom to express their identity through fashion.
Visiting SBU is not simply shopping: it is an experience that blends tradition, innovation, and creativity, where every product becomes part of your story and daily life, elevating fashion to something deeper and more personal.
A cookie is a small text file stored on your computer by your browser when you visit a website, such as WWW.SBU.IT ("website"). Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website, usually for customization, statistics or advertising purpose.
What cookies does our website use and for what purpose?
Our website uses various different types of cookies and similar technologies, each of which has a different function as set out in the table below.
Types of cookies
Technical or browsing cookies
These cookies enable the website to function correctly and allow you to view it correctly on the screen of your device, in your language and for your market from the first time you access it. They will recognise your country so that on any subsequent visits you are directed straight to the relevant country website. They also allow you to create an account, log in and manage your orders while browsing the website. If you are a registered user, these cookies mean you will be recognised as such when you access the services offered to our registered users. These cookies will recognise if you make a purchase from the website through an affiliated or partner site so that we can fulfil any obligations we may have to those partner sites. These cookies are necessary for the website to function.
Functional cookies
These cookies enable the website to recognise you, following an explicit request from you (for example, if you click on “remember me”), every time you access the website, so that you don’t have to type in your login details each time. If you have added items to your cart and closed your brwosing session without completing your purchase, but have not removed the items from your cart, these cookies enable you to carry on shopping with the same cart the next time you visit the website within a reasonable period of time. These cookies are not essential for the website to function, but they improve the website and the browsing experience.
Analytical cookies
These cookies are used for example by some of our service providers, such as google analytics , for example, in order to carry out statistical analysis of how users use our website through their computers or via our mobile applications, such as how many pages a user has visited or the number of mouse clicks made on a page while using the website. In such events, SBU processes the results of these analysis in an anonymous way and for statistics purposes only provided that the service supplier uses the cookies in connection with the browser installed on your computer or other device used to browse our website.
How can i disable cookies?
Most web browsers are configured to automatically accept cookies. however, most web browsers allow some control of most cookies through the browser settings, including the disabling of cookies at any time, etc. In order to delete cookies already registered on your computer or to disable and reject cookies for the future, whatever their purposes are, be it permanently or until you change your mind, you can access and modify the settings of your browser. we wish to make you aware, however, that disabling technical/browsing cookies or functional cookies may prevent our website from functioning correctly and/or may not allow you to fully and effectively take advantage of the services we offer. please find below the path to modify your browser's settings, for the following browsers:
We use cookies on this website. If you continue to use this website you will be agreeing to the website general terms and conditions of use, privacy policy and the use of cookies while using the website. To find out more about cookies and how to change your preferences please see google analytics opt-out extension for browsers : https://tools.google.com/dlpage/gaoptout