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Cronologia

1990, Settembre

Cristiano E Patrizio Perfetti Fondano Il Marchio Strategic Business Unit.

Sbu È Una Divisione Autonoma O Unità Organizzativa, Sufficientemente Piccola Da Risultare Flessibile E Grande Abbastanza Da Esercitare Il Controllo Sulla Maggior Parte Dei Fattori Che Ne Influenzano La Preformance Nel Lungo Periodo. Le Unità Strategiche Di Affari Sono Molto Agili E, Di Solito, Hanno Missioni E Obiettivi Indipendenti. Questa Caratteristica Consente Loro Di Rispondere Prontamente Ai Cambiamenti Delle Condizioni Economiche O Di Mercato.

1991, Marzo

Il Primo Negozio Strategic Business Unit È Inaugurato In Via Antonio Serra 87, Rome.

1993, Ottobre

Il Secondo Negozio Strategic Business Unit È Aperto In Una Zona Residenziale Della Città. Questo Punto Di Vendita A Due Piani Si Tova In Via Chiana 73-75 E Presenta Una Grande Sezione Dedicata All’Abbigliamento Vintage E Militare, Nel Seminterrato.

1993, Dicembre

Il Quartier Generale E Il Flagship Store Strategic Business Unit Sono Inaugurati In Via Di San Pantaleo 68-69, In Prossimità Di Piazza Navona, Nel Centro Di Roma. Il Negozio È Allestito Con Mobili D’Epoca Rialenti Del 1880. L’Architettura Della Costruzione Risale Al Sedicesimo Secolo. L’Atmosfera È Al Di Fuori Del Tempo. Lo Spazio Si Compone Di Quattro Zone Diverse, Collegate Tra Loro: La Prima Sala Ospita Le Collezioni Per Uomo Di Abbigliamento Casual, Di Maglieria E La Collezione Di Capi Realizzati Con Tessuto Denim; La Seconda Sala È Dedicata Alla Collezione Sartoriale, Alla Collezione Di Camicie E A Quella Dei Jeans; La Terza Stanza È Adibita A Studio E Viene Utilizzata Per L’Organizzazione Del Lavoro, Creativo E Contabile; Il Cortile È Uno Spazio Silenzioso E Verdeggiante Per Il Relax E La Meditazione.

1994, Gennaio

Nel 1994 Il Negozio Di Via Antonio Serra 87 È Trasformato In Archivio E Magazzino. Mobili E Arredamenti Di Antiquariato E Modernariato Sono Mescolati Insieme Ad Una Grande Selezione Di Indumenti Vintage, Nuovi E Usati, Di Epoche E Generi Diversi.

1995 / 1998

Le Collezioni Di Abbigliamento Sportivo E Di Capi Realizzati In Tessuto Denim Strategic Business Unit Sono Disegnate Con L’Intento Di Realizzare Un Moderno Guardaroba, Composto Di Indumenti Classici, Ottenuto Con L’Inserimento Progressivo Di Capi Aventi Funzioni E Origini Diverse. Queste Unità, Legate L’Una Con L’Altra, Integrano E Completano Le Precedenti Produzioni Di Moda: Pertanto, Ciascuna Unità È Strategica Per Il Conseguimento Dell’Obiettivo Finale.

1999, Febbraio

La Prima Collezione Di Denim Strategic Business Unit Debutta A Los Angeles. Da Quel Momento, Sbu Ha Presentato Le Sue Collezioni Di Jeans Per Uomo E Donna Due Volte Ogni Anno. Tutti I Trattamementi Di Invecchiamento A Cui I Jeans Sono Sottoposti Sono Eseguiti A Mano Da Personale Qualificato. Ciascun Jeans Ha Subito Vari Processi Di Rottura E Scoloritura Mirate In Aree Localizzate Dell’Indumento. Le Tinture Organiche E I Lavaggi Biologici Sono Centrali Per L’Estetica E La Filosofia Del Marchio. Il Reparto Stilistico E Le Aziende Incaricate Per La Produzione Dei Jeans Strategic Business Unit Utilizzano Diverse Strutture Industriali E Lavanderie Che Sono Specializzate Nei Vari Trattamenti E Lavaggi. Le Principali Tecniche Si Ispirano All’Estetica Dei Classici Stone Wash E Stone Bleach.

2000, Luglio

La Collezione Di Jeans Strategic Business Unit Per L’Inverno 2001 È Presentata A Londra.

Un Gran Numero Di Jean In Cimosa Fanno Parte Della Selezione. La Cimosa È Il Bordo Della Pezza Di Tessuto, Che Previene Lo Sfilacciamento Del Denim. I Tessuti In Cimosa Sono Prodotti Intrecciando Il Filato Sui Vechi Telai A Navetta. I Telai A Navetta Producono Denim In Pezze Aventi Altezze Minori. Per Questo Motivo È Necessario Un Numero Di Metri Maggiore Per Confezionare Un Jeans (Approssimativamente Tre Metri). I Lembi Della Cimosa Si Trovano Lungo Le Cuciture Esterne Delle Gambe Del Pantalone E Sono Visibili Quando Il Fondo Della Gamba È Rigirato. Dato Il Costo Elevato Della Tessitura Su Telai A Navetta, Il Cotone Impiegato Nella Produzione Di Denim Cimosati È Tipicamente Di Elevata Qualità. La Cimosa Interamente Bianca Contraddistingue I Jeans Strategic Business Unit. La Maggior Parte Dei Tesuti In Denim È Tinta Con Indaco Sintetico. Soltanto Puro Indaco Naturale È Impiegato Per La Produzione Degli Esclusivi Denim Del Marchio 9Sbu) Strategic Business Unit, Realizzati In Giappone Da Azinde Leader Nel Mondo. La Tintura Viene Fissata Sul Filato Di Cotone Mediante Ripetute Immersioni In Vasche Contenenti Le Preparazioni Di Indaco. Il Pigmento Si Ossida A Contatto Con L’Aria, Creando Le Sfumature Di Blu Che Caratterizzano I Jena Stinti Con Puro Indaco Naturale.

2001, Settembre

Per La Prima Volta La Collezione Di Jeans Prodotti Con Il Marchio Strategic Business Unit È Presentata In Giappone, A Tokyo, Nel Quartiere A Shibuya. Questo Evento Ad Invito È Incentrato Sul Processo Creativo Della Produzione Della Collezione Di Capi In Denim. Ciascun Paio Di Jeans È Spriuzzato Con Un Getto Di Sabbia Guidato Da Aria Compressa O Vapore. Il Pocesso Di Sabbiatura È Uno Dei Trattamenti Artigianali Utilizzati Per Creare Effetti Tridimensionali Sui Jeans. La Pressione Applicata Sul Denim È Una Competenza Fondamentale Degli Operai Specializzati. La Dimostrazione È Stata Molto Apprezzata Dai Più Influenti Delegati Delle Migliori Vetrine Giapponesi.

2001, Dicembre

Strategic Business Unit Special Volume È Un Libro Fotografico In Edizione Limitata Stampato In Mille Copie Numerate. Il Volume Documenta Il Lavoro Manuale Necessario Per Il Confezionamento Di Ciascun Paio Di Jeans Strategic Business Unit. Il Formato Del Libro È Lo Stesso Della Copertina Di Un Disco A Trentatrè Giri. Tutte Le Immagine, Inedite, Sono Tratte Dall’Archivio Sbu.

2002, Novembre

Viene Lanciata La Collezione Sartoriale Strategic Business Unit.

L’Abito Completo Da Uomo È, Senza Dubbio, Il Più Universale Ed Appropriato Indumento Del Guardaroba Di Un Gentiluomo. Lo Stile Dell’Eleganza Inizia Proprio Dal Vestito, La Pietra Angolare Della Moda Maschile. Gli Abiti Prodotti Da Strategic Business Unit Sono Composti Da Giacca E Pantalone Realizzati Nello Stesso Tessuto, Destinati Ad Essere Indossati Insieme. Molti Sono I Dettagli Che Caratterizzano Un Abito Sbu: Il Tessuto Da Cui Sono Composti, Inclusi Il Colore E Il Peso, Il Taglio, Gli Accessori E Il Grado Di Personalizzazione.

La Linea Sartoriale Strategic Business Unit Prende Ispirazione Dai Tre Principali Stili Dell’Eleganza Maschile, Che Devono Il Nome Ai Paesi In Cui Sono Originati. L’Abito Inglese È Reinterpretato Insieme A Quello Americano, “A Sacco”, Con L’Eleganza Continentale Tipicamente Italiana. La Collezione Di Abiti Formali È Il Risultato Finale Di Fusioni Multiple Di Elementi Appartenenti A Questi Tre Stili Principali. Il Maggior Indicatore Della Qualità Della Produzione Strategic Business Unit È La Rifilatura E La Selezione Dei Dettagli, Come Lo Stile Delle Tasche, Le Fodere, Gli Accessori E I Materiali. La Collezione Sartoriale Di Abiti Da Uomo, Smoking E Giacche Da Sera È Prodotta In Italia.

2002 / 2007

Strategic Business Unit Magazine È Pubblicato Dal 2002 Al 2007 In Un Totale Di Nove Numeri Semestrali. Il Magazine Sbu È Una Pubblicazione Periodica Composta Prevalentemente Da Fotografie E Illustrazioni, I Cui Temi Principali Sono La Moda E L’Arte Contemporanea. Il Magazine Di Strategic Business È Un’Espressione Indipendente Di Integrità E Stile. La Redazione Di Sbu È Unicamente Responsabile Della Scelta Delle Immagini E Della Grafica Contenute Nel Magazine. Il Magazine È Stampato In Edizioni Differenti A Seconda Dei Paesi A Cui È Destinato Che Non Sono Mai Completamente Dissimili. Tutte Le Copie Di Strategic Business Unit Magazine Sono State Vendute E Non Sono Più Disponibili.

2003 / 2009

Una Nuova Linea Di Denim Con Il Marchio Primitive È Lanciata Esclusivamente Per Il Mercato Nazionale Italiano. Il Concept E Il Manifesto Di Questa Collezione Di Jeans È “Ritorno Alle Origini”. I Jeans Primitive Sono Venduti Nelle Più Importanti Vetrine Italiane. Questa Collezione Di Capi In Denim È Stata Progettata E Realizzata Per Soddisfare Le Numerose Richieste Provenienti Dal Nostro Mercato Domestico. Tutti I Tessuti Sono Prodotti In Giappone. Gli Interventi Manuali Conferiscono Ai Jeans Primitive Un’Immagine Unica. Le Tecnologie E I Trattamenti Uilizzati Per La Produzione Di Ciascun Capo Sono Gli Stessi Sviluppati Per Il Marchio Strategic Business Unit. Primitive È Un Marchio Registrato.

2003, October

Una Collezione Di Capi Di Abbigliamento Di Particolare Pregio E Valore Chiamata Strategic Business Unit Special, È Presentanta In Contemporanea Nei Negozi Di Roma, Londra, Monaco, Vienna, Stoccolma, New York, Los Angeles E Tokyo. Indumenti E Costumi Vintage Dell’Archivio Strategic Business Unit Sono Decostruiti E Ridisegnati Con Nuove Proporzioni E Volumi. Ciascun Capo È Stato Riprodotto Per Assomigliare Al Modello Originale. L’Uso Della Tecnologia Più Sofisticata, La Scelta Dei Materiali E I Numerosi Interventi Artigianali Rendono Unica Ciascuna “Replica”.

Fanno Parte Della Collezione: Cappotti, Giacche E Impermeabili Realizzati Seguendo I Dettami Della Sartoria Italiana, Giubbini In Denim, Pantaloni In Canvas Militare E Jeans, T-Shirts E Felpe In Jersey Di Cotone, Maglioni In Cammello, Merino E Cashmere, Camicie Confezionate Con Cotoni E Velluti Pregiati.

Giacche E Cappotti Decostruiti, Realizzati In Lana Tessuta Con Metallo, Occupano Una Sezione Speciale Della Linea Di Moda.

I Tessuti Sono Presentati In Diverse Grammature: Pura Lana 80S, Per Abiti Da Lavoro Morbidi E Confortevoli, Super 100S E Super 120S, In Lana E Cashmere, Incredibilmente Soffici E Lussuose. Anche La Flanella Di Lana È Stata Ampiamente Utilizzata Nella Confezione Degli Indumenti, Per La Sua Bellezza E Praticità. Soprabiti Realizzati In Pura Lana Di Cammello, Contraddistinti Dal Tipico Colore, Sono Raggruppati Separatamente. La Grande Cura Stilistica E La Morbidezza Dei Tessuti Hanno Contribuito All’Immediato Successo Della Collezione Strategic Business Unit Special.

2004 / 2006

United Arrows, Il Più Imporante Marchio Della Moda Giapponese, Commissiona Ai Fratelli Cistiano E Patrizio Perfetti La Progettazione E La Produzione Di Una Nuova Linea Di Jeans E Capi In Denim Chiamata “Globale”. I Jeans Sono Diesegnati E Confezionati In Italia E Scrupolosamente Controllati In Giappone, Secondo Gli Standard Di Qualità Più Elevati, Prima Di Arrivare Nelle Vetrine Di Lusso Del Grippo United Arrows.

2005, Luglio

La Collezione Di Jeans Strategic Business Unit È Presentata A Monaco Per Il Mercato Tedesco, Nel Meraviglioso Spazio Di Ulli Off. L’Uso Delle Nuove Tinture Indaco Per La Produzione Di Tessuti In Denim Giapponese, Realizzati In Esclusiva Per Il Nostro Marchio, Ha Portato La Produzione Dei Jeans Ad Un Livello Qualitativo Ancora Più Alto. Poichè Il Pigmento Dell’Indaco Non È Solubile In Acqua Non Può Essere Tinto Con La Bollitura, Come Avviene Invece Per Altre Tinture Vegetali. L’Indaco Deve Essere Fermentato Per Divenire Solubile. Il Filato Viene Immerso Nelle Vasche Di Tintura E Successivamente Ossidato All’Aria, Rilasciando Il Suo Caratteristico Colore Blu. I Filati Di Cui Sono Composti I Tessuti In Denim Prodotti Per Strategic Business Unit Sono Immersi Ed Asciugati Da Quindici A Venti Volte Ciascuno. Il Puro Indaco Naturale Rinforza Il Cotone E La Brillantezza Del Colore Aumenta Con Il Tempo. Per Questo Motivo I Nostri Jeans Sono Inimitabili. In Giappone, Anticamente, Si Riteneva Che L’Indaco Avesse Anche Proprietà Medicinali E Le Sue Foglie Erano Utilizzate Per Curare Morsi Di Serpente, Punture D’Insetto, Febbre E Disordini Dello Stomaco. Molti Produttori Giapponesi Applicano Un Bagno Di Zolfo Al Filato, Prima Di Tingerlo Con Il Puro Indaco Naturale. Per Ottenere Una Patina Di Grigio O Di Giallo Sul Denim. Ancora Oggi Le Tinture Con Indaco Sono Molto Apprezzate In Giappone, Dove Kimono Tradizionali E Yukata Vengono Realizzati Seguendo Le Tecniche Tradizionali Tramandate Da Secoli. Le Varie Sfumature Di Blu Prodotte Dall’Indaco Richiamano Alla Mente La Natura E I Colori Del Mare.

2006, Settembre

I Jeans Per Uomo E Donna Strategic Business Unit Sono Presentati Per La Prima Volta A Stoccolma, In Svezia. Indumenti E Filmati Sono Stati Mostrati Contemporaneamente. Una Sezione Speciale È Stata Dedicata Ai Jeans Neri. Il Denim Utilizzato Da Strategic Business Unit È Tinto Con Puro Inchiostro Giapponese Naturale. Questa Particolarissima Tintura, Chiamata “Sumi” (Letteralmente “Cenere O Fuliggine”), Era Utilizzata Nei Secoli Passati, Nelle Campagne Giapponesi, Per La Confezione Di Indumenti Da Lavoro Per L’Agricoltura. Il Denim Nero Viene Ottenuto Per Immersione In Vasche Per La Tintura Ricolme Di Inchiostro Indelebile. L’Acqua Viene Versata In Una Ciotola In Pietra Chiamata “Suzuri” E Un Bastone Di Puro Carbonio Viene Sfregato Contro Le Sue Pareti. L’Aggiunta Di Maggiori O Minori Quantità Di Acqua Determina Le Diverse Sfuature Di Colore, Che Vanno Dal Nero Profondissimo Fino Al Perla, Passando Per Tutte Le Gradazioni Del Grigio. Un’Edizione Limitata Di Jeans “Blue-Black” È Inclusa Nella Collezione. Il Denim Blue-Black È Ottenuto Tingendo La Trama Del Tessuto Con Inchiostro (Nero) E L’Ordito Con L’Indaco (Blu).

2007, Gennaio

Il Quartier Generale Di Strategic Business Unit In Giappone È Spostato Da Shibuya Ad Harajyuku. La Nuova Penthouse Ha Vista Panoramica Sulla Città Di Tokyo. Questo Loft Si Divide In Tre Arre Collegate: Ufficio Stile, Ufficio Commerciale E Showroom.

2008, January

Viene Introdotta La Collezione Di Accessori In Pelle Strategic Business Unit.

Categorie Tradizionali Come Borse, Cinture E Portafogli Sono Raggruppate In Una Unica Collezione. I Pellami Sono Trattati Con Processi Naturali E Gli Interventi Manuali Di Artigiani Specializzati Rendono Ciascun Pezzo Unico.

Il Vitello Pieno Fiore È Usato In Prevalnza, A Causa Della Sua Morbidezza E Resistenza All’Usura: Cartelle, Porta Documenti E Altri Articoli Possono Essere Facilmente Riconosciuti Dalla Mano Soffice Della Pelle. La Pelle Di Vitello “Pieno Fiore” È Quella Che Non È Stata Sottoposta A Processi Atti A Rimuovere Segni Naturali Sulla Sua Superficie.

Solo Le Migliori Pelli Grezze Sono Utilizzate Per La Produzione Di Pelle In Pieno Fiore; Infatti I Pellami Devono Essere Di Qualità Elevata Per Soddisfare Gli Standard Richiesti Per Le Tinture Vegetali E Organiche. Un Modo Per Verificare Se La Pelle È Realmente Del Tipo Pieno Fiore È Di Graffiare Leggermente La Sua Superficie: Se Lascia Un Segno Di Colore Più Chiare, Allora È Pieno Fiore E Conciata Con Tinture Vegetali.

I Pellami Di Cui È Composta La Collezione Di Accessori In Pelle Hanno Finissaggi E Trattamenti Diversi, Tutti Senza L’Utilizzo Di Cromo.

Strategic Business Unit Garantisce Che La Massima Attenzione È Stata Posta Nella Scelta Dei Pellami E Degli Accessori Utilizzati Nella Produzione Di Ciascun Articolo In Pelle.

Alcuni Modelli Sono Stati Spalmati Con Olio O Cera Per Migliorarne La Resistenza All’Acqua.

Una Frequente Lubrificazione Del Pellame Lo Rende Più Morbido E Ne Migliora La Performance. Una Speciale Sezione Di Valigie E Borse È Realizzata Con Pelle “Vacchetta”.

Questo Gruppo Di Articoli È Stato Intenzionalmente Lasciato Privo Di Trattamenti. La Pelle Risulta Naturalmente Segnata Dall’Acqua E Da Possibili Macchie. Il Sole Provoca Uno Scurimento Della Gradazione Di Colore Della Pelle Naturale, Chiamato Patina.

La Collezione Di Accessori In Pelle Strategic Business Unit È Interamnete Prodotta In Italia, All’Interno Di Laboratori Specializzati Situati In Veneto E In Toscana.

2008, Marzo

La Collezione Di Scarpe Per Uomo Strategic Business Unt È Presentata In Un Evento Privato. La Location Selezionata Per Il Lancio È Un Teatro Abbandonato, Preparato Per Lo Scopo. Tutte Le Scarpe Sono Prodotte Nel Nord D’Italia, In Aziende Leader Del Settore. Ciascuna Calzature È Conforme Ai Più Elevati Standard Di Qualità. La Pelle È Stata Trattata E Tinta Con Prodotti Organici E Naturali.

2009, Dicembre

Nel 1999 È Fondata La Società Di Produzione Di Abbigliamento Blueline Srl, Dai Fratelli Cristiano E Patrizio Perfetti. La Blueline Ha La Licenza Per Produrre E Commercializzare I Capi D’Abbigliamento Realzzati Per I Marchi Registrati Strategic Business Unit, Supersonic E Primitive, Anche Questi Di Proprietà Dei Due Fratelli. Per Celebrare Il Decimo Anniversario Dell’Azienda È Stata Organizzata Una Mostra Retrospettiva Presso Il Quartier Generale Di Strategic Business Unit. L’Esiibizione È Incentrata Sullo Sviluppo E L’Ideazione Delle Varie Collezioni Di Denim Prodotte Fino Ad Oggi, Rivelando Tutti Gli Aspetti Del Lavoro Svolto Attarverso Immagini, Documenti, Video E Capi Di Abbigliamento. Una Sezione Speciale È Dedicata Alla Tintura E Alla Tessitura Dei Tessuti I Denim Giapponesi Prodotti In Esclusiva Per Blueline.

2010, Settembre

Strategic Business Unit “Standard Uniform” È Una Nuova Collezione Presentata Per La Prima Volta A Roma E Tokyo Simultaneamente. Queta Linea Di Abbigliamento Speciale È Prodotta Interamente In Giappone Ed È Disponibile Unicamente Presso Il Negozio Sbu Di Roma.

La Massima Cura È Stata Prestata Alla Costruzione E Alla Qualità Dei Tessuti Utilizzati Nella Produzione Di Questo Gruppo Di Indumenti, Che Sono Di Moda Perchè Fuori Dalla Moda. La Perfezione Di Ogni Singolo Dettaglio Stilistico È Garantita Dalla Supervisone Dei Migliori Produttori Di Abbigliamento Giapponesi, Che Applicano Meticolosamente Le Tecniche E Gli Standard Di Qualità Richiesti Per Ciascun Articolo E Componente. La Collezione Strategic Business Unit Standard Uniform È Rivista, Aggiornata E Integrata Due Volte L’Anno. La Capsule Colelction È Composta Da Indumenti Senza Tempo, Eleganti, Pratici, Moderni E Versatili. Jeans, Pantaloni Khakis, Chinos, Maglie Polo, Camicie, Slacks, Felpe E Maglie Sono Combinate Con Giacche, Cappotti E Impermeabili Della Tradizione Sartoriale Italiana, Realizzati Utilizzando Materiali E Tessuti Innovativi. Questi Capi Conservano Molti Dettagli Sportivi Autentici, Come Le Tasche Da Caccia, Applicate, A Patta O A Filetto. Sono Realizzate In Canvas Colorato, Tweed Spinati E Spalmati, Velluti E Flanelle, Seersucker, Nylon Tecnologici E Impermeabili Di Ultima Generazione.

2011, Febbraio

(Una Edizione Limitata Di Jeans Sbu) Strategic Business Unit È Prodotta Utilizzato Un Rarissimo Denim Tinto Con Fango (Mud Dyed) In Un’Isola Della Prefettura Di Kyusyu, In Giappone. Il Filato `È Mmerso Decine E Decine Di Volte In Un Bagno Di Tintura Contenente Il Succo Estratto Da Una Pianta Della Famiglia Delle Rose, Ottenuto Portando A Bollitura I Rami E Le Radici Del Vegetale Per Oltre 14 Ore Consecutive. Il Tannino Contenuto In Questo Liquido Tinge Il Cotone Di Un Colore Ruggine Intenso. Successivamente, I Filati Sovrattinti Sono Impregnati Con Il Fango. Il Ferro Contenuto Nel Fango Provoca Una Reazione Chimica Con L’Acido Tannico, Rendendo Il Tessuto Morbido Conferendogli Al Contempo Il Caratteristico E Inimitabile Colore Marrone.

2012, Settembre

Supersonic È Insieme Un Progetto Di Moda E D’Arte, Nato Dallo Studio Degli Indumenti E Dei Documenti Che Compongono L’Archivio Di Strategic Business Unit. Una Capsule Collection Composta Di T-Shit In Cotone Dal Taglio Moderno, Riviste Nei Volumi E Nella Costruzione, Sono Stampate Con Grafiche Inedite Ed Esclusive, Realizzate Dal Ruppo Creativo Di Strategic Business Unit Nel Corso Degli Ultimi Dieci Anni Tarcorsi.

Tutti I Disegni Sono Ispirati Alla Scena Underground Del Movimento Punk/Rock E Varie Altre Arti Visive. Supersonic È Un Marchio Registrato. All’Evento È Suguita La Pubblicazione Di Un Libro, Stampato In Mille Copie Numerate, Contenente Le Grafiche E Le Immagini Della Collezione Supersonic.

2013, Aprile

È Presentata A Tokyo La Collezione Di Camicie Western Strategic Business Unit. La Bellezza Delle Camicie Da Rodeo Risiede Nella Diversità Dei Disegni E Dei Tessuti. La Camicie Western Strategic Business Unit Sono Confezionate Mediante L’Utilizzo Dei Migliori Denim Giapponesi, Tinti Con Prodotti Vegetali E Organici.

Queste Repliche Sono State Disegnate In Italia, Ammodernando I Volumi E Le Forme Dei Capi Autentici Reperiti Nei Mercati Dell’Usato Degli Stati Uniti D’America. Le Camicie Da Rodeo Strategic Business Unit Sono Prodotte Ogni Stagione In Un’Ampia Gamma Di Colorazioni E In Numero Limitato. Ciascuna Camicia È Curata Nei Minimi Dettagli E Realizzata Dai Migliori Camiciai Del Sol Levante. Per Raggiungere Gli Elevatissimi Standard Qualitativi Necessari Per La Realizzazione Della Collezione Abbiamo Deciso Di Produrre Le Camicie Western In Giappone, Utilizzando I Più Pregiati Tessuti E I Migliori Accessori Disponibili Sul Mercato.

2014, Ottobre

La Collezione Di Blazer Formali E Dinner Jackets Strategic Business Unit È Lanciata A Roma. Ciscun Capo È Presentato Singolarmente, Senza Il Corrispettivo Pantalone, E Abbinato A Indumenti Aventi Diversa Origine E Funzione. La Cosiddetta “Odd Jacket” Della Collezione Sbu È Un Blazer Concepito A Se Stante E Non Facente Parte Di Un Abito Da Uomo, Pur Rimanendo Formale Nei Dettagli Stilistici E Nella Costruzione. Le Giacche Da Sera Strategic Business Unit Nascono Per Il Pieno Godimento Del Tempo Libero Di Coloro Che Le Indossano E Si Adattano Facilmente Ad Una Ampia Gamma Di Situazioni, Tanto Sportive Quanto Eleganti. Queste Giacche Sono State Ideate Per Essere “Spezzate” E Danno Il Loro Meglio Se Abbinate Con Pantaloni Di Colore E Tessuto Diverso. I Blazer Sono Combinati Con Scarpe Da Ginnastica, T-Shirts, Polo, Dolcevita, Chinos, Khakis E Jeans. Pantaloni Strategic Business Unit Semplici E Funzionali, Confezionati In Diversi Tessuti Aventi Pesi Diversi, Sono Disponibili In Colori Uniti Come Il Grigio Perla, Antracite, Verde Da Caccia, Navy Blue, Militare, Vinaccia E Testa Di Moro, In Canvas E Twill. Ciascun Indumento È Stato Trattato Con Processi Industriali Di Tintura Organica, Stone Wash E Lavaggi Enzimatici, Che Conferiscono Particolari Caratteristiche A Ogni Singolo Capo.

2015, September

La Collezione Di Abiti Sartoriali Da Cerimonia “Smoking” (Tuxedos) È Presentata All’Interno Del Negozio Strategic Business Unit Di Roma. Catturando L’Eleganza Dei Vecchi Tempi E La Raffinatezza Della Tradizione Sartoriale, Gli Smoking Strategic Business Unit Sono Al Contempo Abiti Classici E Moderni, Fuori Dal Tempo E Dagli Schemi. Ciascun Capo È Confezionato Con Pura Lana Della Qualità Più Pregiata, Le Silhouette Sono Asciutte E Dinamiche, Con Dettagli Della Tradizione Come Il Collo A Punta O Sciallato, Rivestito Di Satin O Grosgrain. L’Effetto Finale Dei Vestiti Da Cerimonia È Lussuoso Ed Elegante. Gli Abiti Da Sera E Gli “Smoking” Strategic Business Unit Sono Interamente Confezionati In Italia, Da Aziende Specializzate Leader Nel Mondo, Con La Massima Attenzione Per I Dettagli Più Sottili E Raffinati. Il Giro Manica Alto, Che Consente Agilità Nei Movimenti, La Tromba Della Manica Ristretta, La Lunghezza Della Giacca Ridimensionata, Una Giacca Leggermente Strutturata Rendono I Capi Moderni E Confortevoli, Sempre Impeccabili. Strategi Business Unit Offre Anche Un Servizio Di Sartoria Personalizzata E Su Misura. Una Grande Varietà Di Tessuti Di Gamma Altissima Sono Prodotti In Esclusiva Per La Nostra Collezione, In Vendita Nel Negozio Strategic Business Unit.

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Cronology

1990, September

Cristiano And Patrizio Perfetti Found Strategic Business Unit Brand.

Sbu Is An Autonomous Division Or Organizational Unit, Small Enough To Be Flexible And Large Enough To Exercise Control Over Most Of The Factors Affecting Its Long-Term Performance. Because Sbus Are More Agile (And Usually Have Independent Missions And Objectives), They Allow The Owning Conglomerate To Respond Quickly To Changing Economic Or Market.

1991, March

First Strategic Business Unit Store Is Opened On Via Antonio Serra 87, Rome.

1993, October

A Second Strategic Business Unit Store Is Opened In A Residential Area Of The City. This Two-Floor Shop, Located On Via Chiana 73/75, Boasts A Large Selection Of Vintage And Military Collectable Clothing In Its Basement.

1993, December

The Strategic Business Unit Flagship Store And Headquarter Is Established, Located On Via Di San Pantaleo 68/69, Just Off Piazza Navona, In The Centre Of Rome. This Location Features Authentic Furniture Dated From 1880, Combined With 16Th Century Architecture In A Timeless Space. The Shop Consists Of Four Different Spaces: The First Room Hosting It’S Men’S Sportswear, Knitwear And Denim Collections; The Second Room Is Dedicated To The Tailoring, Shirts And Jeans Collection For Men; The Third Room Is A Studio Used For Commercial And Creative Work; The Courtyard Is A Space Where To Sit And Relax.

1994, January

In 1994 The Via Antonio Serra 87 Location Is Transformed To An Strategic Business Unit Warehouse And Archive. Furniture And Antiques Are Stored Together With A Large Selection Of New And Used Garments From Various Years.

1995 / 1998

The Strategic Business Unit Basic Denim And Fashion Collections Are Produced With The Endeavour To Realize A Modern Classic Wardrobe Obtained With The Progressive Incorporation Of Garments Having Different Origin And Function. Those “Units”, Linked One To Another, Integrate And Complete The Previous. Each Strategic Unit Constitutes Connected Elements With A Diverse Interpretation.

1999, February

The First Strategic Business Unit Winter 2000 Denim Collection Debuts In Los Angeles. Since Then, Sbu Has Presented Its Men And Women’S Denim Collection Twice Each Year. Deliberate Distressing, Calculated Localized Breakage And Intentional Abrasions Are All Executed By Hand. Organic Tint Process, Enzymatic And Biological Washes Are Central For The Sbu Aesthetic And Philosophy. Startgic Business Unit Washes Are Realized With Extra Care By Laundries That ‘Finish’ Jeans, Washing Them And/Or Distress Them For A Worn Look. Sbu Jeans Design Team And Manufacturers Use Several Different Laundries That Specialize In Different Washes. The Main Techniques Include Simple Washing, Stone Washing And Stone Bleaching.

2000, July

The Strategic Business Unit 2001 Denim Collection Is Launched In London.

A Large Variety Of Selvedge Jeans Are Presented. Selvedge Is The White Woven Edge Of Vintage-Style Denim. It Prevents Unravelling Of The Denim. The Word Comes From The Phrase ‘Self-Edge’, The Natural Edge Of A Roll Of Fabric, Made On Old-Style Shuttle Looms. These Looms Weave Fabric With One Continuous Cross Thread (The ‘Weft’) That Is Passed Back And Forth All The Way Down The Length Of The Bolt. As The Weft Loops Back Into The Edge Of The Denim It Creates This ‘Self-Edge’. Shuttle Looming Is A More Time Consuming Weaving Process That Produces Denim Of Tighter Weave Resulting In A Heavier Weight Fabric. Shuttle Looms Weave A Narrower Piece Of Fabric And Thus A Longer Piece Of Fabric Is Required To Make A Pair Of Jeans (Approximately 3 Meters). The Selvedge Edges Are Located Along The Outer Seam Of The Pants, Making It Visible When Cuffs Are Worn. Selvedge Is Desirable Because The Edge Can’T Fray. Selvedge Typically Implies That The Denim Is A Higher Quality. Plain White Selvage Is Distinctive Of Strategic Business Unit Jeans Collection. Most Selvedge Jeans Today Are Dyed With Synthetic Indigo, But Only Natural Japanese Indigo Is Available In Strategic Business Unit Jeans. Though They Are Supposed To Have The Same Chemical Make Up, There Are More Impurities In The Natural Indigo Dyed. Loop Dying Machines Feed A Rope Of Cotton Yarn Through Vats Of Indigo Dye And Then Back Out. The Dye Is Allowed To Oxidize Before The Next Dip. Multiple Dips (14 To 20) Create The Typical Sbu Deep Dark Indigo Blue.

2001, September

Trategic Business Unit’S First Denim Collection Exhibition In Japan Is Held At The Strategic Business Unit Showroom Located In Shibuya, Tokyo. This Invitation Only Event Is Centred On Sbu’S Creative Process From Its Inception. Each Pair Of Jeans Was Sprayed With A Jet Of Sand Driven By Compressed Air Or Steam. The Sandblasting Process Is Artisanal And It’S Used To Produce Three-Dimensional Effects On Denim. By Sandpapering Manually The Jeans The Hand Position And The Right Pressure Are Fundamental Skills For The Workers. The Show Was Highly Appreciated By The Most Influential Japanese Fashion Companies.

2001, December

Strategic Business Unit Special Volume Is A Limited Edition Photographic Book Issued In A 1000 Numbered Copies Featuring The Unique Manufacturing Process Used To Craft Every Pair Of Strategic Business Unit Jeans. This Publication Is Edited Resembling A 33-Rpm Record. All Images Are Previously Unpublished Photographs From The Sbu Archive.

2002, November

The Strategic Business Unit Tailored Collection Is Launched.

The Men’S Suit Is, Without Question, The Most Universal And Appropriate Item In A Gentleman’S Wardrobe. The Path To The Sbu Elegant Style Begins With The Suit, The Cornerstone Of Men’S Fashion. As It’S Most Basic, Startegic Business Unit Men’S Suit Is A Jacket And Trousers Of The Same Material And Intended To Be Worn Together. Many Things Define Sbu Suits: The Fabric From Which They Are Made, Including Colour And Weight: The Style Or Cut: The Details Or “Trimming” Applied: The Degree Of Customization.

Strategic Business Unit Tailored Line Takes Inspiration From The Three Major Styles Of Suit, Named For The Countries In Which They Originated. The English Style Is Mixed With The American “Sack” Suit Tradition And Italian “Continental” Elegance. The Collection Is The Final Result Of Multiple Fusions Of Elements Of Those Major Three Styles. Main Indicator Of Quality In Sbu “Black Label” Is The Trimming And The Selection Of Its Details Such As Pocket Styles, Linings, Button Materials And Functional Sleeve Buttons. Production Is In Italy.

2002 / 2007

Strategic Business Unit Magazine Is Published Between 2002 And 2007 In A Total Of Nine Issues Released Twice A Year. Sbu Magazine Is A Periodical Publication Containing Photographs And Illustrations Whose Main Topic Is Art And Fashion. Strategic Business Unit Magazine Is An Independent Expression Of Integrity And Style And Carry No Advertising. Sbu Is Solely Responsible For The Choice Of Images And Layout Used Within This Magazine. Strategic Business Unit Magazine Is Often Edited In Different Editions For Each Country Or Area Of The World, Varying To Same Degree In Content But Never Entirely Dissimilar. Sbu Magazine Is Now Sold Out And No More Copies Are Available.

2003 / 2009

A New Denim Line Named Primitive Is Launched For The Italian Domestic Market From 2003 Thru 2007. The Sense Get ‘Back To Basic’ Is The Manifesto And Essence Of This Jeans Line. Primitive Jeans Are Sold In The Best Italian Windows Exclusively. This Collection Has Been Projected And Realized In Order To Satisfy The High Demand From Our Internal Market. All Denim Fabrics Are Made In Japan. Manual Interventions Give To Primitive Jeans A Unique Image. Primitive Is A Registered Trademark.

2003, October

Strategic Business Unit Special, A Limited Edition Of Items Of Particular Value, Distinguished By A Unique Quality, Is Showed Simultaneously In Representative Stores In Rome, London, Munich, Vienna, Stockholm, New York, Los Angeles And Tokyo. Used Garments Taken From Strategic Business Unit Archive And Remodelled In Shape And Proportions Inspire Sbu Special. Each Item Has Been Reproduced To Resemble The Original Model. The Use Of The Most Sophisticated Technology Combined With The Manual Intervention Make Each Piece Of This Section Absolutely Unique.

This Collection Presents Coats, Jackets, Waistcoats And Raincoats Having Traditional Interior Details, Which Are Combined Together With Jeans Or Cotton Trousers And T-Shirts Or Sweaters. Protective Outer Garments Role Is Central In Strategic Business Unit Special Selection.

Single-Breasted Overcoat Is Presented With A Cashmere Scarf In A Large Number Of Colours.

A Military Double-Breasted Standard Overcoat Is Shown Without A Belt In Black, Charcoal, Olive And Khaki. A Special Section Of Deconstructed Jackets Are Grouped Within This Selection. Garments Are Made Of Cashmere, Camelhair And Merino Wool. 80S Wool Makes Beautiful Suiting That Are Perfect For Work. Super 100S Is A Bit More Luxurious And Super 120S Is Incredibly Smooth. Wool Flannel Is Soft And Also Often Used Thanks To Both Its Stylish And Practical Versatility. Pure ‘Camelhair’ Garments Distinctive By Their Natural Beige Colour Are Grouped In Separately. Thanks To Its Incomparable Warmth, Durability And Softness, The Strategic Business Unit Special Collection Is Largely Appreciated From Gentleman All Over The World.

2004 / 2006

Project And Production Of A New Jeans Label Named Globale Denim Is Commissioned To Brothers Cristiano And Patrizio Perfetti By United Arrows, The Most Important Fashion Retail Group In Japan, For A Special Section Of Stores Under The Company’S Name. Globale Jeans Are Made In Italy And Carefully Inspected In Japan Before Displayed In United Arrows Shops, By Using The Highest Standard. Production Went On From 2004 Thru 2006.

2005, July

Strategic Business Unit Jeans Winter 2005 Collection Is Showed In Munich For The German Market. The Use Of New Exclusive Indigo Dyed Japanese Fabrics Makes This Collection Distinctive. Because The Indigo Pigment Is Not Water Soluble It Cannot Be Dyed Through Boiling As Other Plant Dyeing, In Fact It Has To Be Fermented To Become Soluble. Yarns Are Soaked Into Indigo Liquid Then, Being Oxidized By Oxygen In The Air After Picking Them Out From The Vat, The Indigo Pigment Return To The Original Indigo Blue. Indigo Threads Used For Strategic Business Unit Fabrics Are Soaked And Dried 15 To 20 Times. Indigo Strengthens The Materials And The Quality Of The Colour’S Richness Increased With The Time. Indigo Was Also Believed To Have Medical Properties And Leaves Were Used In Japan To Treat Insect And Snake Bites As Well As Fever And Stomach Disorders. Many Japanese Manufacturers Apply Sulphur Dye Before The Customary Indigo Dye: This Is Used To Create A Grey Or Yellow ‘Vintage’ Cast. In Japan, Indigo Became Especially Important In The Edo Period When It Was Forbidden To Use Silk. Even Today Indigo Is Very Much Appreciated As A Colour For The Summer Kimono Yukata, As This Traditional Clothing Recalls Nature And The Blue Sea.

2006, September

The Strategic Business Unit Summer 2076 Collection For Men And Women’S Is Presented For The First Time In Stockholm, Sweden. Garments And Videos Were Showed At The Same Time. Special Attention Was Given To Black Jeans. Black Denim Is Dyed With Indelible Natural Inks, A Time-Honoured Japanese Method Of Fabric Production. Sumi Ink, Literally Ash Or Soot, Is A Carbon Based Permanent Black Ink. Water Is Placed Into The Well Of The ‘Suzuri’ Stone And The Carbon Ink Stick Is Rubbed Against The Stone. Water Is Added To Create Various Shades Of Black Ink. Blue/Black Special Edition Jeans Included In This Selection Is Obtained By Mixing Black Ink And Indigo Dyed Fabrics.

2007, January

Strategic Business Unit Japanese Headquarters Moves From Shibuya To Harajyuku In A Penthouse Over Viewing Tokyo. This Loft Space Incorporates Creative Offices And Sales Rooms.

2008, January

Strategic Business Unit Collection Of Leather Accessories Is Introduced. Traditional Categories Of Items Such Bags, Belts, Wallets And Small Leather Goods For Men And Women Are Grouped Within One Collection. Leather Is Treated Using Natural Process Only And Craftsmen Are Skilled For Special Manual Intervention. Each Piece Is Therefore Unique.

Due To Its Durability And Flexibility Full-Grain Leather Is Predominantly Used In Production: Briefcases, Portfolios And Other Items Can Be Easily Identified By Its Thick, Firm Feel And Smooth Hand. Full-Grain Refers To Hides That Have Not Been Sanded, Buffed Or Snuffed In Order To Remove Natural Marks On The Surface Of The Hide, Allowing The Best Fibre Strength And Durability. Strategic Business Unit Extra Fine Leather Furniture And Footwear Are Made From Full-Grain Leather. Only The Best Raw Hides Are Used To Create Full-Grain Leather; In Fact The Hides Have To Be Of Premium Quality To Meet The High Standards For Use In Creating Vegetable Tanned Or Other Naturally Processed Leather.

One Way To Test If Leather Is Full Grain Is To Lightly Scratch Its Surface With Your Nail; If It Leaves A Lighter Coloured Streak, It’S Full-Grain. Full-Grain Leather Is Available In Different Finish Types. Vegetable Tanned Leather Is Tanned Using Tannin Or Ingredients Found In Vegetable Matter. Other Methods Are Made By A Labour Intensive Process Which Uses Emulsified Oils; Aromatic Polymers And Amino Functional Resins Falls Into This Category As Well And They Provide The Filling That Modern Leathers Often Require. Very Light Shades Of Leather Are Possible Using Aluminium Salts Mixed With A Variety Of Protein Sources, Such As Flour And Egg Yolk. Those Highly Selected And Very Special Finishes Are Known For Their Exceptional Softness. All Leathers Are ‘Chrome Free’ Type. Strategic Business Unit Guarantees That Extra Care Has Been Used In The Selection Of Materials Used For Production. Every Single Item Has Been Oiled And Waxed To Improve Its Water Resistance. This Supplements The Natural Oil Remaining In The Leather Itself. Frequent Oiling Of Leather Keeps It Supple And Highly Improves Its Lifespan. Each Piece Belonging To This Section Is Unique. A Special Section Of Luggage And Handbags Is Manufactured By Using ‘Vacchetta’ (Young Cow) Leather. This Group Of Articles Are Intentionally Left Untreated And Is Therefore Susceptible To Water And Stains; Sunlight Will Cause The Natural Leather To Darken In Shade, Called ‘Patina’. The Strategic Business Unit Leather Goods Are Treated Using Organic Methods Only And Craftsmen Are Skilled For Special Manual Intervention.

The Strategic Business Unit Line Of Leather Accessories Is Entirely Made In Italy In Veneto And Tuscany Areas.

2008, March

Strategic Business Unit Collection Of Shoes For Men And Women’S Is Presented In A Private Exhibition. The Venue Selected For This Event Is An Old And Empty Theatre. All Shoes Are Made In Italy And Realized In Small Artisanal Laboratories Located In The Northern Part Of The Country. Each Piece Is Made Using Traditional Process And Ancient Techniques. Leather Is Treated, Coloured And Waxed Strictly Using Natural Products.

2009, December

Blueline, Established In 1999, Is A Production Company Owned And Shared By Brothers Cristiano And Patrizio Perfetti. Blueline Has The License To Create, Realize And Commercialize Sbu, Supersonic And Primitive, Brands That Are Property Of The Two Brothers. To Celebrate The Company’S 10Th Anniversary A ‘Retrospective’ Of The Past Decade Takes Places At Sbu Headquarters. The Exhibition Is Focused On Research Into Denim Revealing The Different Aspects Of Sbu Work Through Documents, Pictures, Garments And Videos. A Special Section Is Dedicated To The Many Dyeing, Weaving And Stitching Skills That Developed In Japan, Where Sbu Exclusive Denim Fabrics Are Produced.

2010, September

Strategic Business Unit Standard Uniform Is A New Private Collection Presented For The First Time In Rome, Tokyo And Kyoto Simultaneously. This Special Line For Men Is Entirely Produced In Japan And Is Exclusively Available In Strategic Business Unit Shop In Rome.

Extra Care Is Attributed To Construction, Fit And Quality Of Fabrics Used For The Production Of This Timelessness Group Of Cloths. Perfection Of Each Single Detail Is Ensured By The Supervision And Expertise Of The Best Japanese Fashion Makers, Which Carefully Apply Sbu Standard Specification, An Explicit Set Of Requirements For Each Single Item, Material, Component, System And Service. The Strategic Business Unit Standard Collections Get Reviewed, Revised And Updated Twice A Year. Strategic Business Unit Standard Uniform Is A Highly Stylish, Practical And Versatile Line Of Modern Garments. Khakis, Polo Shirts, Slacks, Button Down Shirt And Sweatshirt Are Mixed With Sport Coats And Jackets. The Jackets Retain Some Of The Original Sporting Details, Such As Back Or Side Vent And Flap, Patch, Slanted Or Slit Pockets. They Come In Many Colours, Of Tweed, Corduroy, Flannel, Linen, Seersucker, Nylon And Other Super-Technological Fabrics Of The Last Generation.

2011, February

Strategic Business Unit Special Edition Jeans Are Realized Using A ‘Mud’ Dyed Fabric From An Island Located In Kyusyu Prefecture. The Cloth Is Dyed Many Tens Of Times With The Juice Of A Member Of The Rose Family Obtained By Boiling The Trunk And Roots In A Pot For 14 Hours. The Tannin In This Juice Turns The Thread A Rust Colour. Then The Dyed Threads Are Impregnated With Mud. The Iron In The Mud Causes A Chemical Reaction With The Tannic Acid Making The Tread Soft At The Same Time As Producing The Characteristic Brown Colour.

2012, September

Supersonic Is A Both Fashion And Art Project Born From The Study Of Sbu Archive. A Group Of Modern And Revisited Cotton Jersey T-Shirts Are Hand Printed With Exclusive Graphics Realized By Strategic Business Unit Creative Group During This Past Ten Years. All Drawings Are Inspired By Vintage Rock And Punk Scene Concerts Combined With Stencil Graffiti Techniques And Various Other Visual Arts. Supersonic Is A Registered Trademark. Publication Of A Limited Edition Graphic Book Issued In 1000-Numbered Copies Has Followed This Very Special Event.

2013, April

Strategic Business Unit Western And Rodeo Shirts Collection Is Launched. The Beauty Of Western Shirts Is Its Diversity Of Design And Has Much To Do With Fabric. Strategic Business Unit Western Shirts Are Made Using The Finest Denim, Hand Dyed With Natural Products. Those Replicas Are Designed In Italy In A Large Variety Of Colours. Strategic Business Unit Cowboy Shirts Are Produced Each Season In A Limited Number Only: Those Western Shirts Have Finely Crafted Details That Are Possible Only With The Workmanship Of Skilled Shirt-Makers. In Order To Achieve The Heights Grade Of Quality, We Decided To Produce Sbu Rodeo Shirts In Japan, Using The Best Denim Fabrics And Accessories Available On The Market.

2014, October

Strategic Business Unit Tailored Collection Of Dinner Blazer Is Presented In Rome. Strategic Business Unit ‘Odd Jacket’ Is Intended As A Jacket That Is Not Part Of A Suit, Originated As Leisure Wears. Its Independence Invites A Broad Range Of Outfits For Myriad Situations. Those Garments Give Their Best If Combined With Slacks Of A Different Colour. Sport Jackets Are Shown Over Sneakers, T-Shirts, Polo Shirts, Turtleneck, Chinos And Jeans. Besides Traditional Khaki, Simple And Functional Trousers Are Presented In Solid Colours As Stone, Hunter Green, Navy Blue, Military Olive And Wine Red Or ‘Burgundy’, In Cotton Or Linen Having Different Weights.

2015, September

Strategic Business Unit Tuxedos Collection Is Presented In Sbu Shop. Capturing Old Times Elegance And Refinement Strategic Business Unit Tuxedos Are At Once Classic And Modern. Expertly Tailored From Hand-Selected Luxury Wool, Silhouettes Include Traditional Peaked, Notched And Shawl Lapels Finished With Grosgrain Or Satin. The Final Effect Is Striking And Sleek. Sbu Suiting Are Tailored In Italy With An Eye For The Subtlest Of Details From The World'S Most Luxurious Fabrics. A Well Made Suit Starts With Natural Fabrics Such As Wool, Linen Or Cashmere-Woven From Fine Yarns For A Smooth And Durable Feel. The Best Suits Are Made By Hand According To Time-Honoured Italian Tailoring Traditions. Details Such As High Armholes, Which Allow For Easy Movement, And A Slightly Structured Shoulder, Achieve A Modern, Comfortable Fit That Is Always Elegant. Strategic Business Unit Formalwear Are Precisely Measured For A Personal Fit From A Wide Range Of Top-Quality Italian Fabrics, Some In Limited Yardage And Exclusively Available At Sbu Shop In Rome

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Cronology

1990, September

Cristiano And Patrizio Perfetti Found Strategic Business Unit Brand.

Sbu Is An Autonomous Division Or Organizational Unit, Small Enough To Be Flexible And Large Enough To Exercise Control Over Most Of The Factors Affecting Its Long-Term Performance. Because Sbus Are More Agile (And Usually Have Independent Missions And Objectives), They Allow The Owning Conglomerate To Respond Quickly To Changing Economic Or Market.

1991, March

First Strategic Business Unit Store Is Opened On Via Antonio Serra 87, Rome.

1993, October

A Second Strategic Business Unit Store Is Opened In A Residential Area Of The City. This Two-Floor Shop, Located On Via Chiana 73/75, Boasts A Large Selection Of Vintage And Military Collectable Clothing In Its Basement.

1993, December

The Strategic Business Unit Flagship Store And Headquarter Is Established, Located On Via Di San Pantaleo 68/69, Just Off Piazza Navona, In The Centre Of Rome. This Location Features Authentic Furniture Dated From 1880, Combined With 16Th Century Architecture In A Timeless Space. The Shop Consists Of Four Different Spaces: The First Room Hosting It’S Men’S Sportswear, Knitwear And Denim Collections; The Second Room Is Dedicated To The Tailoring, Shirts And Jeans Collection For Men; The Third Room Is A Studio Used For Commercial And Creative Work; The Courtyard Is A Space Where To Sit And Relax.

1994, January

In 1994 The Via Antonio Serra 87 Location Is Transformed To An Strategic Business Unit Warehouse And Archive. Furniture And Antiques Are Stored Together With A Large Selection Of New And Used Garments From Various Years.

1995 / 1998

The Strategic Business Unit Basic Denim And Fashion Collections Are Produced With The Endeavour To Realize A Modern Classic Wardrobe Obtained With The Progressive Incorporation Of Garments Having Different Origin And Function. Those “Units”, Linked One To Another, Integrate And Complete The Previous. Each Strategic Unit Constitutes Connected Elements With A Diverse Interpretation.

1999, February

The First Strategic Business Unit Winter 2000 Denim Collection Debuts In Los Angeles. Since Then, Sbu Has Presented Its Men And Women’S Denim Collection Twice Each Year. Deliberate Distressing, Calculated Localized Breakage And Intentional Abrasions Are All Executed By Hand. Organic Tint Process, Enzymatic And Biological Washes Are Central For The Sbu Aesthetic And Philosophy. Startgic Business Unit Washes Are Realized With Extra Care By Laundries That ‘Finish’ Jeans, Washing Them And/Or Distress Them For A Worn Look. Sbu Jeans Design Team And Manufacturers Use Several Different Laundries That Specialize In Different Washes. The Main Techniques Include Simple Washing, Stone Washing And Stone Bleaching.

2000, July

The Strategic Business Unit 2001 Denim Collection Is Launched In London.

A Large Variety Of Selvedge Jeans Are Presented. Selvedge Is The White Woven Edge Of Vintage-Style Denim. It Prevents Unravelling Of The Denim. The Word Comes From The Phrase ‘Self-Edge’, The Natural Edge Of A Roll Of Fabric, Made On Old-Style Shuttle Looms. These Looms Weave Fabric With One Continuous Cross Thread (The ‘Weft’) That Is Passed Back And Forth All The Way Down The Length Of The Bolt. As The Weft Loops Back Into The Edge Of The Denim It Creates This ‘Self-Edge’. Shuttle Looming Is A More Time Consuming Weaving Process That Produces Denim Of Tighter Weave Resulting In A Heavier Weight Fabric. Shuttle Looms Weave A Narrower Piece Of Fabric And Thus A Longer Piece Of Fabric Is Required To Make A Pair Of Jeans (Approximately 3 Meters). The Selvedge Edges Are Located Along The Outer Seam Of The Pants, Making It Visible When Cuffs Are Worn. Selvedge Is Desirable Because The Edge Can’T Fray. Selvedge Typically Implies That The Denim Is A Higher Quality. Plain White Selvage Is Distinctive Of Strategic Business Unit Jeans Collection. Most Selvedge Jeans Today Are Dyed With Synthetic Indigo, But Only Natural Japanese Indigo Is Available In Strategic Business Unit Jeans. Though They Are Supposed To Have The Same Chemical Make Up, There Are More Impurities In The Natural Indigo Dyed. Loop Dying Machines Feed A Rope Of Cotton Yarn Through Vats Of Indigo Dye And Then Back Out. The Dye Is Allowed To Oxidize Before The Next Dip. Multiple Dips (14 To 20) Create The Typical Sbu Deep Dark Indigo Blue.

2001, September

Trategic Business Unit’S First Denim Collection Exhibition In Japan Is Held At The Strategic Business Unit Showroom Located In Shibuya, Tokyo. This Invitation Only Event Is Centred On Sbu’S Creative Process From Its Inception. Each Pair Of Jeans Was Sprayed With A Jet Of Sand Driven By Compressed Air Or Steam. The Sandblasting Process Is Artisanal And It’S Used To Produce Three-Dimensional Effects On Denim. By Sandpapering Manually The Jeans The Hand Position And The Right Pressure Are Fundamental Skills For The Workers. The Show Was Highly Appreciated By The Most Influential Japanese Fashion Companies.

2001, December

Strategic Business Unit Special Volume Is A Limited Edition Photographic Book Issued In A 1000 Numbered Copies Featuring The Unique Manufacturing Process Used To Craft Every Pair Of Strategic Business Unit Jeans. This Publication Is Edited Resembling A 33-Rpm Record. All Images Are Previously Unpublished Photographs From The Sbu Archive.

2002, November

The Strategic Business Unit Tailored Collection Is Launched.

The Men’S Suit Is, Without Question, The Most Universal And Appropriate Item In A Gentleman’S Wardrobe. The Path To The Sbu Elegant Style Begins With The Suit, The Cornerstone Of Men’S Fashion. As It’S Most Basic, Startegic Business Unit Men’S Suit Is A Jacket And Trousers Of The Same Material And Intended To Be Worn Together. Many Things Define Sbu Suits: The Fabric From Which They Are Made, Including Colour And Weight: The Style Or Cut: The Details Or “Trimming” Applied: The Degree Of Customization.

Strategic Business Unit Tailored Line Takes Inspiration From The Three Major Styles Of Suit, Named For The Countries In Which They Originated. The English Style Is Mixed With The American “Sack” Suit Tradition And Italian “Continental” Elegance. The Collection Is The Final Result Of Multiple Fusions Of Elements Of Those Major Three Styles. Main Indicator Of Quality In Sbu “Black Label” Is The Trimming And The Selection Of Its Details Such As Pocket Styles, Linings, Button Materials And Functional Sleeve Buttons. Production Is In Italy.

2002 / 2007

Strategic Business Unit Magazine Is Published Between 2002 And 2007 In A Total Of Nine Issues Released Twice A Year. Sbu Magazine Is A Periodical Publication Containing Photographs And Illustrations Whose Main Topic Is Art And Fashion. Strategic Business Unit Magazine Is An Independent Expression Of Integrity And Style And Carry No Advertising. Sbu Is Solely Responsible For The Choice Of Images And Layout Used Within This Magazine. Strategic Business Unit Magazine Is Often Edited In Different Editions For Each Country Or Area Of The World, Varying To Same Degree In Content But Never Entirely Dissimilar. Sbu Magazine Is Now Sold Out And No More Copies Are Available.

2003 / 2009

A New Denim Line Named Primitive Is Launched For The Italian Domestic Market From 2003 Thru 2007. The Sense Get ‘Back To Basic’ Is The Manifesto And Essence Of This Jeans Line. Primitive Jeans Are Sold In The Best Italian Windows Exclusively. This Collection Has Been Projected And Realized In Order To Satisfy The High Demand From Our Internal Market. All Denim Fabrics Are Made In Japan. Manual Interventions Give To Primitive Jeans A Unique Image. Primitive Is A Registered Trademark.

2003, October

Strategic Business Unit Special, A Limited Edition Of Items Of Particular Value, Distinguished By A Unique Quality, Is Showed Simultaneously In Representative Stores In Rome, London, Munich, Vienna, Stockholm, New York, Los Angeles And Tokyo. Used Garments Taken From Strategic Business Unit Archive And Remodelled In Shape And Proportions Inspire Sbu Special. Each Item Has Been Reproduced To Resemble The Original Model. The Use Of The Most Sophisticated Technology Combined With The Manual Intervention Make Each Piece Of This Section Absolutely Unique.

This Collection Presents Coats, Jackets, Waistcoats And Raincoats Having Traditional Interior Details, Which Are Combined Together With Jeans Or Cotton Trousers And T-Shirts Or Sweaters. Protective Outer Garments Role Is Central In Strategic Business Unit Special Selection.

Single-Breasted Overcoat Is Presented With A Cashmere Scarf In A Large Number Of Colours.

A Military Double-Breasted Standard Overcoat Is Shown Without A Belt In Black, Charcoal, Olive And Khaki. A Special Section Of Deconstructed Jackets Are Grouped Within This Selection. Garments Are Made Of Cashmere, Camelhair And Merino Wool. 80S Wool Makes Beautiful Suiting That Are Perfect For Work. Super 100S Is A Bit More Luxurious And Super 120S Is Incredibly Smooth. Wool Flannel Is Soft And Also Often Used Thanks To Both Its Stylish And Practical Versatility. Pure ‘Camelhair’ Garments Distinctive By Their Natural Beige Colour Are Grouped In Separately. Thanks To Its Incomparable Warmth, Durability And Softness, The Strategic Business Unit Special Collection Is Largely Appreciated From Gentleman All Over The World.

2004 / 2006

Project And Production Of A New Jeans Label Named Globale Denim Is Commissioned To Brothers Cristiano And Patrizio Perfetti By United Arrows, The Most Important Fashion Retail Group In Japan, For A Special Section Of Stores Under The Company’S Name. Globale Jeans Are Made In Italy And Carefully Inspected In Japan Before Displayed In United Arrows Shops, By Using The Highest Standard. Production Went On From 2004 Thru 2006.

2005, July

Strategic Business Unit Jeans Winter 2005 Collection Is Showed In Munich For The German Market. The Use Of New Exclusive Indigo Dyed Japanese Fabrics Makes This Collection Distinctive. Because The Indigo Pigment Is Not Water Soluble It Cannot Be Dyed Through Boiling As Other Plant Dyeing, In Fact It Has To Be Fermented To Become Soluble. Yarns Are Soaked Into Indigo Liquid Then, Being Oxidized By Oxygen In The Air After Picking Them Out From The Vat, The Indigo Pigment Return To The Original Indigo Blue. Indigo Threads Used For Strategic Business Unit Fabrics Are Soaked And Dried 15 To 20 Times. Indigo Strengthens The Materials And The Quality Of The Colour’S Richness Increased With The Time. Indigo Was Also Believed To Have Medical Properties And Leaves Were Used In Japan To Treat Insect And Snake Bites As Well As Fever And Stomach Disorders. Many Japanese Manufacturers Apply Sulphur Dye Before The Customary Indigo Dye: This Is Used To Create A Grey Or Yellow ‘Vintage’ Cast. In Japan, Indigo Became Especially Important In The Edo Period When It Was Forbidden To Use Silk. Even Today Indigo Is Very Much Appreciated As A Colour For The Summer Kimono Yukata, As This Traditional Clothing Recalls Nature And The Blue Sea.

2006, September

The Strategic Business Unit Summer 2076 Collection For Men And Women’S Is Presented For The First Time In Stockholm, Sweden. Garments And Videos Were Showed At The Same Time. Special Attention Was Given To Black Jeans. Black Denim Is Dyed With Indelible Natural Inks, A Time-Honoured Japanese Method Of Fabric Production. Sumi Ink, Literally Ash Or Soot, Is A Carbon Based Permanent Black Ink. Water Is Placed Into The Well Of The ‘Suzuri’ Stone And The Carbon Ink Stick Is Rubbed Against The Stone. Water Is Added To Create Various Shades Of Black Ink. Blue/Black Special Edition Jeans Included In This Selection Is Obtained By Mixing Black Ink And Indigo Dyed Fabrics.

2007, January

Strategic Business Unit Japanese Headquarters Moves From Shibuya To Harajyuku In A Penthouse Over Viewing Tokyo. This Loft Space Incorporates Creative Offices And Sales Rooms.

2008, January

Strategic Business Unit Collection Of Leather Accessories Is Introduced. Traditional Categories Of Items Such Bags, Belts, Wallets And Small Leather Goods For Men And Women Are Grouped Within One Collection. Leather Is Treated Using Natural Process Only And Craftsmen Are Skilled For Special Manual Intervention. Each Piece Is Therefore Unique.

Due To Its Durability And Flexibility Full-Grain Leather Is Predominantly Used In Production: Briefcases, Portfolios And Other Items Can Be Easily Identified By Its Thick, Firm Feel And Smooth Hand. Full-Grain Refers To Hides That Have Not Been Sanded, Buffed Or Snuffed In Order To Remove Natural Marks On The Surface Of The Hide, Allowing The Best Fibre Strength And Durability. Strategic Business Unit Extra Fine Leather Furniture And Footwear Are Made From Full-Grain Leather. Only The Best Raw Hides Are Used To Create Full-Grain Leather; In Fact The Hides Have To Be Of Premium Quality To Meet The High Standards For Use In Creating Vegetable Tanned Or Other Naturally Processed Leather.

One Way To Test If Leather Is Full Grain Is To Lightly Scratch Its Surface With Your Nail; If It Leaves A Lighter Coloured Streak, It’S Full-Grain. Full-Grain Leather Is Available In Different Finish Types. Vegetable Tanned Leather Is Tanned Using Tannin Or Ingredients Found In Vegetable Matter. Other Methods Are Made By A Labour Intensive Process Which Uses Emulsified Oils; Aromatic Polymers And Amino Functional Resins Falls Into This Category As Well And They Provide The Filling That Modern Leathers Often Require. Very Light Shades Of Leather Are Possible Using Aluminium Salts Mixed With A Variety Of Protein Sources, Such As Flour And Egg Yolk. Those Highly Selected And Very Special Finishes Are Known For Their Exceptional Softness. All Leathers Are ‘Chrome Free’ Type. Strategic Business Unit Guarantees That Extra Care Has Been Used In The Selection Of Materials Used For Production. Every Single Item Has Been Oiled And Waxed To Improve Its Water Resistance. This Supplements The Natural Oil Remaining In The Leather Itself. Frequent Oiling Of Leather Keeps It Supple And Highly Improves Its Lifespan. Each Piece Belonging To This Section Is Unique. A Special Section Of Luggage And Handbags Is Manufactured By Using ‘Vacchetta’ (Young Cow) Leather. This Group Of Articles Are Intentionally Left Untreated And Is Therefore Susceptible To Water And Stains; Sunlight Will Cause The Natural Leather To Darken In Shade, Called ‘Patina’. The Strategic Business Unit Leather Goods Are Treated Using Organic Methods Only And Craftsmen Are Skilled For Special Manual Intervention.

The Strategic Business Unit Line Of Leather Accessories Is Entirely Made In Italy In Veneto And Tuscany Areas.

2008, March

Strategic Business Unit Collection Of Shoes For Men And Women’S Is Presented In A Private Exhibition. The Venue Selected For This Event Is An Old And Empty Theatre. All Shoes Are Made In Italy And Realized In Small Artisanal Laboratories Located In The Northern Part Of The Country. Each Piece Is Made Using Traditional Process And Ancient Techniques. Leather Is Treated, Coloured And Waxed Strictly Using Natural Products.

2009, December

Blueline, Established In 1999, Is A Production Company Owned And Shared By Brothers Cristiano And Patrizio Perfetti. Blueline Has The License To Create, Realize And Commercialize Sbu, Supersonic And Primitive, Brands That Are Property Of The Two Brothers. To Celebrate The Company’S 10Th Anniversary A ‘Retrospective’ Of The Past Decade Takes Places At Sbu Headquarters. The Exhibition Is Focused On Research Into Denim Revealing The Different Aspects Of Sbu Work Through Documents, Pictures, Garments And Videos. A Special Section Is Dedicated To The Many Dyeing, Weaving And Stitching Skills That Developed In Japan, Where Sbu Exclusive Denim Fabrics Are Produced.

2010, September

Strategic Business Unit Standard Uniform Is A New Private Collection Presented For The First Time In Rome, Tokyo And Kyoto Simultaneously. This Special Line For Men Is Entirely Produced In Japan And Is Exclusively Available In Strategic Business Unit Shop In Rome.

Extra Care Is Attributed To Construction, Fit And Quality Of Fabrics Used For The Production Of This Timelessness Group Of Cloths. Perfection Of Each Single Detail Is Ensured By The Supervision And Expertise Of The Best Japanese Fashion Makers, Which Carefully Apply Sbu Standard Specification, An Explicit Set Of Requirements For Each Single Item, Material, Component, System And Service. The Strategic Business Unit Standard Collections Get Reviewed, Revised And Updated Twice A Year. Strategic Business Unit Standard Uniform Is A Highly Stylish, Practical And Versatile Line Of Modern Garments. Khakis, Polo Shirts, Slacks, Button Down Shirt And Sweatshirt Are Mixed With Sport Coats And Jackets. The Jackets Retain Some Of The Original Sporting Details, Such As Back Or Side Vent And Flap, Patch, Slanted Or Slit Pockets. They Come In Many Colours, Of Tweed, Corduroy, Flannel, Linen, Seersucker, Nylon And Other Super-Technological Fabrics Of The Last Generation.

2011, February

Strategic Business Unit Special Edition Jeans Are Realized Using A ‘Mud’ Dyed Fabric From An Island Located In Kyusyu Prefecture. The Cloth Is Dyed Many Tens Of Times With The Juice Of A Member Of The Rose Family Obtained By Boiling The Trunk And Roots In A Pot For 14 Hours. The Tannin In This Juice Turns The Thread A Rust Colour. Then The Dyed Threads Are Impregnated With Mud. The Iron In The Mud Causes A Chemical Reaction With The Tannic Acid Making The Tread Soft At The Same Time As Producing The Characteristic Brown Colour.

2012, September

Supersonic Is A Both Fashion And Art Project Born From The Study Of Sbu Archive. A Group Of Modern And Revisited Cotton Jersey T-Shirts Are Hand Printed With Exclusive Graphics Realized By Strategic Business Unit Creative Group During This Past Ten Years. All Drawings Are Inspired By Vintage Rock And Punk Scene Concerts Combined With Stencil Graffiti Techniques And Various Other Visual Arts. Supersonic Is A Registered Trademark. Publication Of A Limited Edition Graphic Book Issued In 1000-Numbered Copies Has Followed This Very Special Event.

2013, April

Strategic Business Unit Western And Rodeo Shirts Collection Is Launched. The Beauty Of Western Shirts Is Its Diversity Of Design And Has Much To Do With Fabric. Strategic Business Unit Western Shirts Are Made Using The Finest Denim, Hand Dyed With Natural Products. Those Replicas Are Designed In Italy In A Large Variety Of Colours. Strategic Business Unit Cowboy Shirts Are Produced Each Season In A Limited Number Only: Those Western Shirts Have Finely Crafted Details That Are Possible Only With The Workmanship Of Skilled Shirt-Makers. In Order To Achieve The Heights Grade Of Quality, We Decided To Produce Sbu Rodeo Shirts In Japan, Using The Best Denim Fabrics And Accessories Available On The Market.

2014, October

Strategic Business Unit Tailored Collection Of Dinner Blazer Is Presented In Rome. Strategic Business Unit ‘Odd Jacket’ Is Intended As A Jacket That Is Not Part Of A Suit, Originated As Leisure Wears. Its Independence Invites A Broad Range Of Outfits For Myriad Situations. Those Garments Give Their Best If Combined With Slacks Of A Different Colour. Sport Jackets Are Shown Over Sneakers, T-Shirts, Polo Shirts, Turtleneck, Chinos And Jeans. Besides Traditional Khaki, Simple And Functional Trousers Are Presented In Solid Colours As Stone, Hunter Green, Navy Blue, Military Olive And Wine Red Or ‘Burgundy’, In Cotton Or Linen Having Different Weights.

2015, September

Strategic Business Unit Tuxedos Collection Is Presented In Sbu Shop. Capturing Old Times Elegance And Refinement Strategic Business Unit Tuxedos Are At Once Classic And Modern. Expertly Tailored From Hand-Selected Luxury Wool, Silhouettes Include Traditional Peaked, Notched And Shawl Lapels Finished With Grosgrain Or Satin. The Final Effect Is Striking And Sleek. Sbu Suiting Are Tailored In Italy With An Eye For The Subtlest Of Details From The World'S Most Luxurious Fabrics. A Well Made Suit Starts With Natural Fabrics Such As Wool, Linen Or Cashmere-Woven From Fine Yarns For A Smooth And Durable Feel. The Best Suits Are Made By Hand According To Time-Honoured Italian Tailoring Traditions. Details Such As High Armholes, Which Allow For Easy Movement, And A Slightly Structured Shoulder, Achieve A Modern, Comfortable Fit That Is Always Elegant. Strategic Business Unit Formalwear Are Precisely Measured For A Personal Fit From A Wide Range Of Top-Quality Italian Fabrics, Some In Limited Yardage And Exclusively Available At Sbu Shop In Rome

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